WordPress Theme Migration

Switching WordPress themes is more complex than clicking activate. We migrate your content, preserve your SEO, rebuild your layouts, and ensure nothing breaks in the transition from your old theme to your new one.

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53%

of mobile visits are abandoned if pages take over 3 seconds, making theme migration to a faster theme one of the most impactful performance improvements

Google, 2018

Theme Migration

Complete WordPress theme migration with content mapping, shortcode conversion, layout rebuilding, SEO preservation, and comprehensive post-migration testing.

What's Included

Everything you get with our Theme Migration

Content Mapping and Migration

Every page, post, and custom content type is mapped from your old theme's structure to the new theme's templates and blocks

Shortcode and Builder Conversion

Content locked in theme-specific shortcodes or page builders is converted to work natively with your new theme

SEO Preservation

URL structures, meta data, schema markup, heading hierarchy, and internal linking are verified and maintained throughout the migration

Our Theme Migration Process

Content and Feature Audit

We catalog every piece of content on your site, identify theme-dependent elements like shortcodes, page builder layouts, and custom widgets, and document all functionality that needs to be preserved or replicated in the new theme.

Staging Migration

We perform the complete migration on a staging copy of your site. All content is remapped, shortcodes are converted, layouts are rebuilt, and navigation is configured in the new theme. Nothing touches your live site during this phase.

SEO and Functionality Verification

We verify every URL, check all meta data, test every form and interactive element, confirm navigation works correctly, and compare the staging site against the original to ensure nothing was lost. We check every page on desktop, tablet, and mobile.

Launch and Monitoring

Once everything is verified, we deploy the new theme to your live site. We monitor Google Search Console for the first two weeks, check for crawl errors, and resolve any post-migration issues that surface.

Key Benefits

Complete Content Preservation

Every page, post, product, and custom content type is properly migrated to your new theme. Content that was locked in theme-specific shortcodes or page builder formats is converted to work natively. Nothing is lost or broken in the transition.

SEO Continuity

We verify that URL structures, meta titles, meta descriptions, heading hierarchies, schema markup, and internal linking all survive the migration intact. We monitor Google Search Console after the switch to catch and resolve any indexing issues quickly.

Smooth Visual Transition

We rebuild your layouts in the new theme, matching or improving upon the original design. Your visitors see a refreshed, professional-looking site instead of broken pages with raw shortcodes. We test across all devices and browsers before launch.

Research & Evidence

Backed by industry research and proven results

Mobile User Behavior

53% of mobile visits are abandoned if pages take over 3 seconds to load, a common motivator for migrating to a faster theme

Google (2018)

Average Load Times

The average WordPress page load time is 3.4 seconds, with theme code quality as a primary factor

GTmetrix (2023)

Frequently Asked Questions

I use a page builder. Can you migrate my content?

Yes. We regularly migrate content from Elementor, Divi, WPBakery, Beaver Builder, and other page builders. Content stored in these builders uses proprietary shortcodes and data structures that need to be converted for your new theme. We extract the actual content and rebuild it using the new theme's native tools, whether that is Gutenberg blocks, the Full Site Editor, or another builder.

Will I lose my Google rankings when I switch themes?

Not when the migration is done correctly. We preserve URL structures, meta data, heading hierarchies, and internal linking throughout the migration. In many cases, clients see ranking improvements after migrating to a faster, cleaner theme because page speed is a ranking factor. We monitor Search Console after launch to catch and address any issues.

How long does a theme migration take?

A typical theme migration takes 1 to 3 weeks depending on the size of your site and the complexity of the content that needs to be converted. A small site with standard content is on the shorter end. Large sites with hundreds of pages built in a page builder take longer due to the content conversion work. We provide a detailed timeline after auditing your site.

Can I keep my same design with a new theme?

Yes. We can replicate your existing design in the new theme framework, giving you the same look with better underlying code. Alternatively, many clients use a theme migration as an opportunity to refresh their design while keeping the content and SEO foundation intact. We support both approaches.

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