Monthly Reports That Tell You What to Do, Not Just What Happened

Analytics reporting that goes beyond traffic numbers to deliver actionable insights about user behavior, conversion performance, and specific recommendations for improvement.

23x

Data-driven organizations are 23 times more likely to acquire customers and 6 times more likely to retain them

McKinsey, 2020

Analytics Reporting

Monthly analytics reports covering traffic trends, user behavior, conversion metrics, and actionable recommendations for website improvement and business growth.

What's Included

Everything you get with our Analytics Reporting

Monthly Analytics Report

Comprehensive monthly report covering traffic, behavior, conversions, and trends with business-language explanations and visual summaries

Actionable Recommendations

Prioritized list of specific improvement actions based on your data: pages to optimize, traffic sources to invest in, and conversion points to fix

Analytics Configuration Audit

Initial audit and ongoing verification that your GA4 setup, conversion tracking, and event configuration are accurate and complete

Our Analytics Reporting Process

1

Analytics Audit & Setup

We audit your current analytics configuration to ensure tracking is accurate: proper GA4 setup, conversion events configured, cross-domain tracking if needed, and spam traffic filtered. Many businesses make decisions on inaccurate data without knowing it.

2

KPI Definition

We work with you to define the metrics that matter for your specific business: leads generated, revenue attributed, form submissions, phone calls, product purchases, or whatever actions define success for your website.

3

Monthly Analysis

We analyze your analytics data monthly, identifying trends, anomalies, and opportunities. We compare current performance to previous periods, evaluate traffic source effectiveness, and audit conversion funnel performance.

4

Report Delivery & Review

You receive a clear, business-language report with performance summary, trend analysis, and prioritized recommendations. We schedule a review call to walk through the findings and discuss which recommendations to prioritize.

Key Benefits

Actionable monthly insights

Every report includes specific recommendations for improvement, not just charts and numbers. You receive a prioritized list of actions: which pages to optimize, which traffic sources to invest in, which conversion points need attention. The data tells you what to do next.

Trend visibility

Monthly reports show trends over time: is traffic growing or shrinking, are conversion rates improving or declining, which traffic sources are gaining or losing share. Trends reveal problems and opportunities that single-month snapshots miss entirely.

Business-language reporting

Our reports are written for business owners, not data analysts. We translate bounce rates, session durations, and conversion funnels into business impact: how many leads your website generated, which pages drive the most revenue, and where you are losing potential customers.

Research & Evidence

Backed by industry research and proven results

Data-Driven Business Advantage

Data-driven organizations are 23 times more likely to acquire customers

McKinsey (2020)

Analytics Implementation Gap

While 90% of businesses have analytics installed, fewer than 30% regularly review and act on their website data

Econsultancy (2021)

Frequently Asked Questions

What analytics platform do you report on?

We primarily report on Google Analytics 4 (GA4), which is the current standard for website analytics. We also work with Google Search Console for search performance data, Microsoft Clarity for heatmaps and session recordings, and platform-specific analytics from Shopify, HubSpot, or your marketing tools. All data is consolidated into a single clear report.

How do you ensure our analytics data is accurate?

We start with a full analytics audit: verifying GA4 is properly installed on all pages, conversion events are correctly configured, internal traffic is filtered, spam referrals are excluded, and cross-domain tracking works if you have multiple domains. Many businesses make decisions on inaccurate data without realizing it. We fix the data foundation first.

What makes your reports different from the default GA4 reports?

GA4 reports show raw data. Our reports show what the data means for your business. We translate metrics into business impact, highlight the changes that matter, filter out the noise that does not, and provide specific recommendations you can act on. Every report is written for a business owner, not a data analyst.

Can you help us implement the recommendations?

Yes. Analytics reporting is part of our maintenance service, and many recommendations (page speed optimization, CTA placement, form fixes, content updates) are things we can implement directly. For larger recommendations that fall outside routine maintenance, we provide scope and estimates so you can decide whether to proceed.

Turn Your Analytics Into Action

Free consultation. No commitment. Get a custom website maintenance strategy in 24 hours.