Every 100 Milliseconds of Load Time Is Costing You Conversions

Akamai found that a 100ms delay reduces conversions by 7%. Portent showed that 1-second sites convert 3x better than 5-second sites. We make your web application fast enough to capture the revenue you are leaving on the table.

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reduction in conversion rates for every 100ms delay in page load time

Akamai, 2017

Performance Optimization

Comprehensive performance tuning across code, caching, images, database queries, and infrastructure to achieve sub-second load times that directly improve conversion rates and user engagement.

What's Included

Everything you get with our Performance Optimization

Performance Audit Report

Detailed analysis of every bottleneck including render-blocking resources, unoptimized images, slow database queries, and server response times with prioritized fix recommendations

Core Web Vitals Optimization

Targeted fixes for Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift to pass Google's page experience thresholds

Performance Monitoring Dashboard

Real-time tracking of load times, Core Web Vitals, and server response metrics with alerting when performance degrades below your defined thresholds

Our Performance Optimization Process

Comprehensive Performance Audit

We analyze every layer of your stack: server response times, database query performance, asset sizes, render-blocking resources, third-party script impact, and Core Web Vitals scores. You receive a prioritized report ranking each bottleneck by its impact on load time and conversions.

Quick Wins Implementation

We address the highest-impact optimizations first: image compression and format conversion, CSS and JavaScript minification, render-blocking resource elimination, and browser caching configuration. These changes often produce noticeable improvements within days.

Deep Optimization

We tackle architectural performance issues: database query optimization, code splitting and lazy loading, server-side rendering, CDN configuration, and HTTP/2 or HTTP/3 implementation. These require more effort but deliver the largest long-term gains.

Monitoring and Regression Prevention

We set up continuous performance monitoring with automated alerts for regressions, performance budgets in your CI/CD pipeline, and regular audit cadences to ensure new features do not undo previous optimizations.

Key Benefits

Measurable conversion improvement

Research consistently shows that faster load times directly increase conversions. We track the before-and-after impact of every optimization, giving you clear data on how performance improvements translate to additional revenue.

Better search rankings

Google uses Core Web Vitals as a ranking signal. By optimizing Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, your pages rank higher in search results, driving more organic traffic without additional ad spend.

Reduced infrastructure costs

Optimized code, efficient caching, and compressed assets mean your servers handle more concurrent users with less hardware. Many clients see hosting cost reductions alongside performance improvements.

Research & Evidence

Backed by industry research and proven results

The State of Online Retail Performance

A 100-millisecond delay in website load time can hurt conversion rates by 7%

Akamai (2017)

Page Load Time and Conversions

A site that loads in 1 second has a conversion rate 3x higher than a site loading in 5 seconds

Portent (2022)

Web Almanac

The median web page is 2.3 MB, with JavaScript and images being the primary contributors to page weight

HTTP Archive (2023)

Frequently Asked Questions

How fast should our website load?

Under 2 seconds for initial page load, with a Largest Contentful Paint under 2.5 seconds, First Input Delay under 100ms, and Cumulative Layout Shift under 0.1. These are Google's Core Web Vitals thresholds. Our goal is to get every critical page well below these numbers, because the conversion gains from speed do not plateau at the minimum threshold.

Will performance optimization break our existing functionality?

No. We test every optimization in a staging environment before deploying to production, and we implement changes incrementally so any issue can be quickly identified and reversed. Our process includes automated regression testing to verify that existing functionality remains intact after every change.

How much improvement can we realistically expect?

Most websites we audit have 40-70% room for improvement in load times. A typical engagement reduces load time by 50% or more through a combination of image optimization, code splitting, caching strategies, and server-side improvements. The exact gains depend on your current baseline and technology stack.

Do we need to redesign our website to make it faster?

Rarely. Most performance gains come from optimizing what you already have: compressing images, eliminating render-blocking resources, adding caching layers, and fixing slow database queries. In cases where architectural limitations cap your performance, we will tell you, but the vast majority of sites can achieve dramatic speed improvements without any visual changes.

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