Wireframing & Prototyping: Test Ideas Before Writing Code

Fixing a UX problem during development costs 10x more than catching it during design. We build interactive wireframes and prototypes that validate every decision before your budget is committed.

10x

higher cost to fix UX issues found during development versus during design

IBM Systems Sciences Institute

Wireframing & Prototyping

Low and high-fidelity wireframes paired with interactive prototypes that let you test, iterate, and validate design decisions before investing in development.
Close-up of highlighted HTML and CSS code on a dark screen, suitable for tech themes.

What's Included

Everything you get with our Wireframing & Prototyping

Low-Fidelity Wireframes

Structural page layouts showing content hierarchy, navigation patterns, and user flow logic without visual design distractions

Interactive Prototype

A clickable, device-ready prototype simulating real user interactions including page transitions, form behaviors, and navigation flows

User Flow Documentation

Detailed maps of every user journey through your site, showing decision points, conversion paths, and alternative routes

Our Wireframing & Prototyping Process

1

Requirements Gathering

We document your project goals, user requirements, content inventory, and technical constraints. We also review any existing analytics or user research to understand current behavior patterns and pain points that the new design needs to address.

2

Low-Fidelity Wireframing

We create grayscale structural layouts for every key page, focusing purely on content hierarchy, navigation logic, and user flow. These wireframes are intentionally stripped of visual design so feedback stays focused on functionality rather than aesthetics.

3

Interactive Prototyping

Approved wireframes are built into clickable prototypes with realistic page transitions, hover states, form interactions, and navigation behavior. The prototype can be shared via link and tested on any device, giving stakeholders and test users a near-real experience.

4

Usability Testing & Handoff

We run usability tests with real users to validate the prototype against your goals. Test findings are documented with specific design recommendations. The final, validated prototype is packaged with detailed specifications and handed off to your development team or ours.

Key Benefits

Catch Expensive Mistakes Before Development

Wireframes and prototypes expose navigation confusion, missing content, awkward user flows, and conversion bottlenecks before your development team writes a single line of code. This early validation saves weeks of development rework and prevents costly post-launch fixes.

Align Stakeholders With Something Tangible

Abstract discussions about 'what the site should do' become concrete when stakeholders can click through an interactive prototype on their phone. Prototypes eliminate ambiguity, resolve design disagreements with real interactions, and ensure everyone is aligned on the vision before committing budget to development.

Give Developers a Clear Blueprint

Developers work faster and more accurately when they have detailed wireframes and interactive prototypes to reference. Every interaction, transition, and layout decision is documented visually, reducing back-and-forth questions and ensuring the final build matches the approved design.

Research & Evidence

Backed by industry research and proven results

Cost of Change Research

Defects found during design cost 10x less to fix than those found during development, and 100x less than post-release

IBM Systems Sciences Institute (2004)

UX Investment Study

Every $1 invested in UX returns $100 -- making early-stage design validation one of the highest-ROI activities

Toptal/Forrester (2016)

Frequently Asked Questions

What is the difference between a wireframe and a prototype?

A wireframe is a static layout showing page structure, content placement, and navigation hierarchy -- think of it as a blueprint. A prototype is an interactive simulation that lets you click, scroll, and navigate between pages as if using the real product. We typically start with wireframes to validate structure, then build prototypes to validate interactions.

What tools do you use for wireframing and prototyping?

We primarily use Figma for both wireframing and prototyping because of its collaboration features, component libraries, and prototype fidelity. For complex interaction prototyping, we may also use tools like Framer or coded prototypes. All deliverables are shareable via link -- no software installation required to review.

Can I skip wireframing and go straight to visual design?

We strongly advise against it. Jumping to visual design without wireframes leads to layouts driven by aesthetics rather than user logic, missed content requirements, and expensive redesigns later. Wireframing is the fastest and cheapest phase of the process -- skipping it typically costs more time and money than it saves.

How do you handle feedback and revisions on wireframes?

Wireframes go through structured review rounds. We present the rationale behind each layout decision, gather your feedback, and iterate. Because wireframes are quick to modify (no visual design to update), revisions are fast and inexpensive. Most projects require 2-3 wireframe iterations before moving to prototyping.

Validate Your Design Before You Build It

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