Landing Page Design That Captures Leads

Unbounce found that landing pages with a single CTA generate 266% more leads than pages with multiple competing actions. We design every landing page around this principle.

266%

more leads generated by landing pages with a single CTA versus multiple CTAs

Unbounce, 2020

Landing Page Design

Focused, single-purpose page designs engineered to convert campaign traffic into leads, signups, and sales with maximum efficiency.
Close-up of highlighted HTML and CSS code on a dark screen, suitable for tech themes.

What's Included

Everything you get with our Landing Page Design

Conversion-Focused Page Design

A complete landing page design with strategic headline hierarchy, benefit sections, social proof placement, and a single optimized CTA

A/B Test Variants

Alternative headline, layout, or CTA variations ready for split testing to identify the highest-performing version

Mobile-Optimized Version

A dedicated mobile layout that preserves conversion elements while adapting to touch interaction and smaller viewports

Our Landing Page Design Process

1

Campaign & Audience Analysis

We study your campaign goals, traffic sources, and target audience to understand exactly who will land on this page and what motivates them. We review your ad copy, identify the primary conversion action, and define the success metrics we will design against.

2

Copy-First Wireframing

Great landing pages start with great messaging. We wireframe the page structure around your value proposition, mapping the logical flow from headline to proof points to CTA. The visual hierarchy is designed to match how visitors scan, with the most critical information above the fold.

3

High-Fidelity Design

We create polished, on-brand designs with attention to trust signals, social proof placement, and visual weight that draws the eye toward conversion. We also design A/B test variants so you can start optimizing from launch day.

4

Build, Test & Optimize

We build the page with fast-loading code, integrate it with your analytics and CRM, and set up tracking for every meaningful interaction. Post-launch, we analyze early performance data and recommend design adjustments to push conversion rates higher.

Key Benefits

Dramatically Higher Conversion Rates

Landing pages convert at significantly higher rates than standard website pages because they eliminate distractions. We design with a single, focused CTA and remove navigation menus, sidebars, and competing links -- because Unbounce proved that this focus alone generates 266% more leads.

Better Return on Ad Spend

Every dollar you spend on ads deserves a landing page designed to maximize the return. We align landing page messaging with ad copy, maintain visual continuity from click to conversion, and design above-the-fold content that immediately validates the visitor's decision to click through.

Built for Continuous Improvement

Every landing page we design includes A/B test variants and analytics integration from day one. This means you can systematically test headlines, images, CTAs, and form lengths to continuously improve performance based on real data rather than assumptions.

Research & Evidence

Backed by industry research and proven results

CTA Focus Study

Landing pages with a single call-to-action generate 266% more leads than those with multiple options

Unbounce (2020)

Above-the-Fold Research

Users spend 80% of their page viewing time on content above the fold

NNGroup (2018)

Frequently Asked Questions

What makes a landing page different from a regular web page?

A regular web page serves multiple purposes -- navigation, information, brand building. A landing page has a single purpose: convert the visitor. This means no main navigation, no sidebars, no competing links. Every element on the page exists to support one specific action, whether that is filling out a form, making a purchase, or booking a call.

How many landing pages do I need?

As a general rule, you should have a unique landing page for each campaign, audience segment, or traffic source. A PPC campaign targeting different keywords should have matching landing pages. An email campaign for existing customers needs a different page than one for cold prospects. We help you determine the right number based on your marketing strategy.

What conversion rates should I expect?

Landing page conversion rates vary significantly by industry, traffic source, and offer. B2B SaaS pages typically convert at 3-5%, while high-value consulting offers may see 10-15% with warm traffic. We set realistic benchmarks based on your industry during discovery and then work to exceed them through data-driven optimization.

Do you write the landing page copy as well?

We can collaborate with your copywriter or connect you with conversion copywriting specialists in our network. Our design process is copy-first, meaning we need strong messaging before we design the visual layout. We provide detailed content briefs and frameworks that guide copy creation if you are writing it yourself.

Turn More Clicks Into Customers

Get a free landing page audit and see exactly where your current pages are leaking conversions.