Ecommerce Web Design That Drives Sales

The average cart abandonment rate is 69.99%. We design online stores with optimized product pages, frictionless checkouts, and trust signals that keep shoppers buying.

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69.99%

average documented cart abandonment rate across ecommerce sites

Baymard Institute, 2023

Ecommerce Web Design

Online store designs that maximize product discoverability, reduce cart abandonment, and create buying experiences that drive repeat purchases.

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What's Included

Everything you get with our Ecommerce Web Design

Product Page Templates

Conversion-optimized product page designs with strategic image placement, pricing hierarchy, and trust signals

Checkout Flow Design

Streamlined checkout process designed to minimize abandonment with progress indicators, guest checkout, and clear cost summaries

Category & Navigation System

Intuitive product categorization and filtering system that helps shoppers find what they need in fewer clicks

Our Ecommerce Design Process

Store Audit & Competitive Analysis

We analyze your current store performance (if applicable), review competitor experiences, and map your product catalog structure. We identify the biggest design-driven revenue leaks and prioritize them for maximum impact.

Information Architecture & User Flows

Before visual design, we map every path a shopper might take: from homepage to product, from search to checkout, from category page to cart. We design navigation structures and filtering systems that match how your customers actually think about your products.

Visual Design & Prototyping

We design your product pages, category layouts, cart, and checkout with pixel-level attention to trust signals, pricing clarity, and visual hierarchy. Interactive prototypes let you experience the shopping flow on real devices before development begins.

Platform Integration & Launch

Whether you are on Shopify, WooCommerce, BigCommerce, or a custom platform, we build your designs into a fully functional store. We configure payment processing, shipping calculators, inventory management, and analytics tracking before a carefully orchestrated launch.

Key Benefits

Dramatically Reduce Cart Abandonment

Baymard's research identifies specific design patterns that cause abandonment: hidden shipping costs, forced account creation, and complex checkout forms. We design every checkout flow to address these documented friction points, with progress indicators, guest checkout options, and transparent pricing from the first click.

Product Pages That Sell

Your product pages are your digital shelf space. We design them with high-quality image galleries, scannable specifications, social proof placement, and clear pricing hierarchies that give shoppers the confidence to click 'Add to Cart' instead of bouncing to a competitor.

Mobile Commerce Ready

Mobile ecommerce traffic continues to grow, but mobile conversion rates consistently lag behind desktop. We close that gap with touch-optimized product browsing, simplified mobile checkout forms, and mobile payment integrations that reduce the friction of buying on a phone.

Research & Evidence

Backed by industry research and proven results

Cart Abandonment Research

The average documented cart abandonment rate is 69.99% across online retail

Baymard Institute (2023)

Design Credibility Study

75% of consumers judge business credibility based on website design

Stanford Persuasive Technology Lab (2002)

Frequently Asked Questions

Which ecommerce platforms do you design for?

We design for all major platforms including Shopify, WooCommerce, BigCommerce, Magento, and custom-built solutions. Platform selection depends on your product catalog size, required integrations, budget, and growth plans. During discovery, we recommend the platform that best fits your specific requirements rather than pushing a one-size-fits-all solution.

How can design reduce my cart abandonment rate?

Baymard Institute has documented dozens of specific design patterns that cause abandonment. We address the most impactful ones: displaying total costs early (including shipping), offering guest checkout, using progress indicators, minimizing form fields, and placing trust badges near payment inputs. These design changes alone can recover a significant percentage of abandoned carts.

Do you handle product photography and content?

We focus on the design and UX of your store, but we can provide guidelines for product photography including recommended dimensions, lighting standards, and composition rules that work with your page designs. For content, we collaborate with copywriters to ensure product descriptions follow the scanning patterns our layouts are designed around.

Can you redesign my existing store without disrupting sales?

Yes. We use a staged approach where the new design is built in a development environment and thoroughly tested before any changes go live. Migration is planned during low-traffic windows, and we maintain rollback capability. Most redesigns can be launched with zero downtime.

Related Services

Explore more of our web design services

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