Wireframing That Gets the Structure Right Before a Single Pixel Is Designed

IBM research shows fixing problems after development costs 10x more than during design. Wireframes catch structural issues at the cheapest possible point -- before visual design, before code, before launch. We create wireframes that validate layout logic, content hierarchy, and user flows.

80%

of viewing time is spent above the fold -- wireframes define what appears in this critical space before visual design begins

NNGroup, 2018

Wireframing

Low and medium-fidelity wireframes that define page structure, content hierarchy, navigation logic, and user flows before visual design investment begins.

What's Included

Everything you get with our Wireframing

Page Wireframes

Low and medium-fidelity wireframes for all key pages defining content hierarchy, component placement, and above-the-fold priorities

User Flow Diagrams

Visual maps of key user journeys through the interface showing page-to-page navigation, decision points, and conversion paths

Annotated Specifications

Detailed annotations on wireframes documenting content requirements, interaction behaviors, and conditional logic for development handoff

Our Wireframing Process

1

Content Inventory & Prioritization

We audit existing content and define what each page needs to communicate. Content is prioritized by user importance and business value, establishing the hierarchy that wireframes will visualize.

2

Low-Fidelity Exploration

We create rough wireframe sketches exploring multiple layout approaches for key pages. These quick concepts let us evaluate structural options without the time investment of detailed wireframes. The best approaches move forward.

3

Medium-Fidelity Wireframes

We develop detailed wireframes with realistic content placement, accurate proportions, and clear component definitions. These wireframes are reviewed with stakeholders for structural approval before visual design begins.

4

Annotation & Handoff

We annotate approved wireframes with content requirements, interaction specifications, responsive behavior notes, and conditional logic. These annotated wireframes become the specification document that guides visual design and development.

Key Benefits

Catch Structural Problems Early

A content hierarchy that fails in wireframe form would fail in production -- but catching it in wireframes costs a fraction of discovering it after visual design and development. Wireframes let you test, iterate, and validate structural decisions before investing in the expensive steps.

Faster Stakeholder Alignment

Wireframes focus feedback on structure and logic rather than visual preferences. When stakeholders review wireframes, discussions center on content priority, user flow logic, and functionality -- the decisions that matter most. Visual opinions are deferred to the appropriate design phase.

Clear Specifications for Design and Development

Annotated wireframes serve as specification documents that visual designers and developers can reference throughout implementation. Content requirements, interaction behaviors, and layout logic are documented once and referenced consistently, reducing miscommunication and rework.

Research & Evidence

Backed by industry research and proven results

Above-the-Fold Research

Users spend 80% of their viewing time on content above the fold

NNGroup (2018)

UX Fix Cost Study

Fixing a UX problem after development costs 10x more than fixing it during design

Toptal/IBM Systems Sciences Institute (2020)

Frequently Asked Questions

What is the difference between low-fidelity and high-fidelity wireframes?

Low-fidelity wireframes are rough layouts using boxes and placeholder text that explore structural concepts quickly. High-fidelity wireframes use accurate proportions, real content, and detailed annotations that serve as design specifications. We use low-fidelity for exploration and high-fidelity for approval and handoff.

Should wireframes use real content?

Whenever possible, yes. Real content reveals hierarchy problems that placeholder text hides. A headline that is 5 words versus 15 words changes the layout. Real content ensures wireframes reflect actual design constraints. When final content is not available, we use realistic approximations.

How many wireframe revisions are included?

Our standard process includes two revision rounds. The first round addresses structural feedback from stakeholder review. The second round finalizes details and annotations. Most projects resolve structural decisions within these two rounds because low-fidelity exploration already validated the fundamental approach.

Can wireframes be used for usability testing?

Yes. Medium-fidelity wireframes provide enough structure for users to understand layouts and navigation, making them effective for early usability testing. Testing at the wireframe stage catches navigation and hierarchy issues before visual design investment, which is exactly when they are cheapest to fix.

Get the Structure Right Before You Invest in Design

Free consultation. No commitment. Get a custom ui/ux design strategy in 24 hours.