Wireframing That Gets the Structure Right Before a Single Pixel Is Designed
IBM research shows fixing problems after development costs 10x more than during design. Wireframes catch structural issues at the cheapest possible point -- before visual design, before code, before launch. We create wireframes that validate layout logic, content hierarchy, and user flows.
of viewing time is spent above the fold -- wireframes define what appears in this critical space before visual design begins
NNGroup, 2018
Wireframing
What's Included
Everything you get with our Wireframing
Page Wireframes
Low and medium-fidelity wireframes for all key pages defining content hierarchy, component placement, and above-the-fold priorities
User Flow Diagrams
Visual maps of key user journeys through the interface showing page-to-page navigation, decision points, and conversion paths
Annotated Specifications
Detailed annotations on wireframes documenting content requirements, interaction behaviors, and conditional logic for development handoff
Our Wireframing Process
Content Inventory & Prioritization
We audit existing content and define what each page needs to communicate. Content is prioritized by user importance and business value, establishing the hierarchy that wireframes will visualize.
Low-Fidelity Exploration
We create rough wireframe sketches exploring multiple layout approaches for key pages. These quick concepts let us evaluate structural options without the time investment of detailed wireframes. The best approaches move forward.
Medium-Fidelity Wireframes
We develop detailed wireframes with realistic content placement, accurate proportions, and clear component definitions. These wireframes are reviewed with stakeholders for structural approval before visual design begins.
Annotation & Handoff
We annotate approved wireframes with content requirements, interaction specifications, responsive behavior notes, and conditional logic. These annotated wireframes become the specification document that guides visual design and development.
Key Benefits
Catch Structural Problems Early
A content hierarchy that fails in wireframe form would fail in production -- but catching it in wireframes costs a fraction of discovering it after visual design and development. Wireframes let you test, iterate, and validate structural decisions before investing in the expensive steps.
Faster Stakeholder Alignment
Wireframes focus feedback on structure and logic rather than visual preferences. When stakeholders review wireframes, discussions center on content priority, user flow logic, and functionality -- the decisions that matter most. Visual opinions are deferred to the appropriate design phase.
Clear Specifications for Design and Development
Annotated wireframes serve as specification documents that visual designers and developers can reference throughout implementation. Content requirements, interaction behaviors, and layout logic are documented once and referenced consistently, reducing miscommunication and rework.
Research & Evidence
Backed by industry research and proven results
Above-the-Fold Research
Users spend 80% of their viewing time on content above the fold
NNGroup (2018)
UX Fix Cost Study
Fixing a UX problem after development costs 10x more than fixing it during design
Toptal/IBM Systems Sciences Institute (2020)
Related Services
Explore more of our ui/ux design services
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User Research That Replaces Assumptions With Evidence
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Visual Design That Drives Conversions, Not Just Compliments
Visual design that drives measurable business outcomes. Typography, color systems, layout, and imagery grounded in user research -- not just aesthetics, but.
Get the Structure Right Before You Invest in Design
Free consultation. No commitment. Get a custom ui/ux design strategy in 24 hours.
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