Visual Design That Drives Conversions, Not Just Compliments
McKinsey found design-driven companies generate 32% more revenue than their peers. Visual design is not decoration -- it is the layer that determines whether users trust your product, understand your interface, and complete the actions that drive your business.
average conversion rate improvement through better UX design -- visual design directly contributes by controlling the contrast, hierarchy, and visual cues that guide users toward completing key actions
Baymard Institute, 2023
Visual Design
What's Included
Everything you get with our Visual Design
Typography System
A type scale with defined hierarchy levels, line heights, letter spacing, and responsive behavior -- ensuring content is scannable on every screen size and every heading, body, caption, and label has a clear role in the visual hierarchy
Color Architecture
A color system with primary, secondary, neutral, and semantic palettes designed for accessibility (WCAG 2.1 AA contrast ratios), dark mode compatibility, and brand alignment -- with usage guidelines that prevent inconsistent application across products
Layout and Grid Framework
Responsive layout systems with defined grid structures, spacing rules, and breakpoint behavior -- creating consistent page rhythm and ensuring content adapts gracefully from mobile to desktop without ad-hoc layout decisions
Iconography and Imagery Direction
Icon style guidelines, illustration direction, and photography standards that create visual coherence across your product and marketing surfaces -- with usage rules that maintain consistency as your content library grows
Interaction Aesthetics
Visual specifications for hover states, transitions, loading animations, and micro-interactions that provide feedback and create polish -- each defined with timing curves, duration, and purpose rather than decorative excess
Our Visual Design Process
Visual Audit and Competitive Analysis
We audit your current visual design across all touchpoints: product interfaces, marketing pages, email templates, and documentation. We analyze competitor visual positioning to identify where your brand can differentiate and where industry conventions should be followed for usability.
Visual Strategy and Moodboard Development
We translate your brand attributes and user research into a visual direction: mood, tone, energy level, and aesthetic references. This is not arbitrary taste -- it is a strategic alignment between how your brand should feel and the visual properties (color temperature, type weight, whitespace density) that create that feeling.
System Foundation: Typography, Color, and Spacing
We build the foundational systems -- type scale, color architecture, spacing scale -- that every subsequent design decision references. Each system is defined with specific values, usage rules, and accessibility validation. These foundations are tested across representative interface layouts before being finalized.
Application and Component Styling
We apply the visual system to your actual product interfaces: key screens, core workflows, edge cases, and responsive breakpoints. This phase validates that the system works in practice -- not just in isolated swatches -- and identifies adjustments needed for real-world application.
Documentation and Design Handoff
We document every visual decision with its rationale, usage guidelines, and code-ready specifications. Developers receive exact values for every property: hex codes, font stacks, pixel values, timing curves. Designers receive Figma styles and component libraries that enforce the system automatically.
Key Benefits
Increase conversion rates through intentional visual hierarchy
Users decide what to do on a page within seconds based on visual signals. When the primary action has the highest contrast, supporting content has clear hierarchy, and secondary actions are visually subordinate, users find and complete their task faster. This is not subjective design preference -- it is visual hierarchy that directly affects conversion rates.
Build user trust through visual consistency and polish
Users form trust judgments within 50 milliseconds of seeing an interface, and those judgments are primarily visual. Inconsistent typography, mismatched colors, and uneven spacing signal low quality -- even if the product works well. Consistent, polished visual design builds the trust that keeps users engaged long enough to experience your product's value.
Make accessibility a visual design strength, not a constraint
Accessible visual design is better visual design. Sufficient contrast ratios make interfaces more readable for everyone, not just users with vision impairments. Distinct color semantics beyond hue alone make meaning clearer for all users. Our color systems meet WCAG 2.1 AA standards while looking better than designs that ignore accessibility.
Reduce subjective design debates with systematic decisions
Without a visual system, design reviews become opinion battles: 'I think this should be blue' vs 'I think it should be green.' A defined color architecture, type scale, and spacing system turns these debates into systematic decisions with clear rationale. Design reviews focus on whether the system was applied correctly, not whether individuals like the color choice.
Research & Evidence
Backed by industry research and proven results
Design Revenue Impact
Design-driven companies generate 32% more revenue than competitors -- visual design is the most visible expression of design quality, directly shaping user perception of product credibility and brand value
McKinsey (2018)
UX Return on Investment
Every $1 invested in UX returns $100 -- visual design improvements often deliver the fastest returns because they affect every user interaction without requiring backend or structural changes
Forrester (2016)
Related Services
Explore more of our ui/ux design services
Interactive Prototypes That Prevent Costly Development Mistakes
Interactive prototypes that simulate real product experiences, letting you test flows, validate interactions, and catch usability issues before writing any.
Usability Testing That Proves Your Design Actually Works
Usability testing with real users that reveals exactly where your interface fails, confuses, or frustrates -- with prioritized recommendations for measurable.
User Research That Replaces Assumptions With Evidence
User research that reveals how your customers actually behave, what they need, and where current experiences fail them.
Wireframing That Gets the Structure Right Before a Single Pixel Is Designed
Wireframing that defines information hierarchy, layout logic, and user flows before visual design begins -- catching structural problems at the cheapest point.
Get Visual Design That Performs as Well as It Looks
Get a visual system grounded in user psychology and conversion data -- typography, color, and layout decisions that improve business outcomes, not just aesthetics.
Related Content
Ship 34% Faster With a Design System Your Entire Team Actually Uses
Design systems with reusable components, design tokens, and documentation that help teams ship 34% faster while maintaining visual and functional consistency.
User Research That Replaces Assumptions With Evidence
User research that reveals how your customers actually behave, what they need, and where current experiences fail them.
Information Architecture That Makes Content Findable
Information architecture that organizes your content so users find what they need intuitively -- with site maps, navigation design, and taxonomy systems.
Interaction Design That Makes Your Interface Feel Alive
Interaction design that defines how every button, form, transition, and micro-interaction in your interface behaves -- creating experiences that feel.