User Research That Replaces Assumptions With Evidence
Every product decision based on assumption is a gamble. User research eliminates the guessing by revealing how your customers actually think, what they need, and where your current experience fails them. We conduct research that provides actionable design evidence.
higher cost to fix problems after development -- user research catches issues before design even begins, at the lowest possible cost
IBM Systems Sciences Institute/Toptal, 2020
User Research
What's Included
Everything you get with our User Research
User Interviews & Surveys
Qualitative interviews with 8-12 representative users plus quantitative survey data that together reveal behavioral patterns, motivations, and pain points
Persona & Journey Maps
Data-driven personas and customer journey maps that document who your users are, what they need at each stage, and where friction points exist in current experiences
Research Report & Design Brief
Actionable findings organized into specific design recommendations, prioritized by user impact and business value, ready to guide wireframing and prototyping
Our User Research Process
Research Planning
We define research questions based on your business goals and design challenges. We determine the right research methods (interviews, surveys, behavioral analysis, or combination), recruit representative participants, and establish the specific insights needed to guide design decisions.
Data Collection
We conduct user interviews, deploy surveys, analyze behavioral data, and observe users interacting with current products. Every session is documented and recorded for team review. We adapt our approach as early findings reveal unexpected patterns.
Analysis & Synthesis
We identify behavioral patterns, cluster insights into themes, and develop personas and journey maps grounded in observed data. Quantitative data validates qualitative findings. The analysis separates genuine patterns from individual preferences.
Actionable Recommendations
We deliver findings as prioritized design recommendations tied to specific user needs and pain points. Each recommendation includes the evidence supporting it, its expected impact, and its relationship to your business metrics.
Key Benefits
Eliminate Costly Assumption-Based Design
Every feature designed based on internal assumptions rather than user evidence is a gamble. User research replaces these gambles with evidence. When you know what users actually need, your design team builds the right thing the first time instead of iterating through failed assumptions at 10x the cost.
Prioritize Based on Real User Impact
User research reveals which problems affect the most users and cause the most frustration. This impact-based prioritization ensures your design and development resources address the issues that matter most to your customers, not the issues that are most visible to internal stakeholders.
Shared Team Alignment on User Needs
Research findings create a shared understanding of user needs across product, design, development, and leadership teams. When everyone has seen the same user data, debates shift from opinions about what users want to evidence-based discussions about how to serve them.
Research & Evidence
Backed by industry research and proven results
UX Fix Cost Study
Fixing a UX problem after development costs 10x more than fixing it during design
Toptal/IBM Systems Sciences Institute (2020)
UX ROI Study
Every $1 invested in UX returns $100 in value
Forrester Research (2016)
Related Services
Explore more of our ui/ux design services
Information Architecture That Makes Content Findable
Information architecture that organizes your content so users find what they need intuitively -- with site maps, navigation design, and taxonomy systems.
Interactive Prototypes That Prevent Costly Development Mistakes
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Usability Testing That Proves Your Design Actually Works
Usability testing with real users that reveals exactly where your interface fails, confuses, or frustrates -- with prioritized recommendations for measurable.
Wireframing That Gets the Structure Right Before a Single Pixel Is Designed
Wireframing that defines information hierarchy, layout logic, and user flows before visual design begins -- catching structural problems at the cheapest point.
Stop Guessing What Your Users Need
Free consultation. No commitment. Get a custom ui/ux design strategy in 24 hours.
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