One Motion Language for Your Entire Product

Documented motion design systems with animation tokens, timing curves, easing functions, and reusable motion patterns that ensure every developer produces consistent, on-brand animation.

15%

Consistent, purposeful motion increases perceived UI performance by 15% and reduces cognitive load during state changes

NNGroup, 2020

Motion Design Systems

Documented motion design systems that define animation principles, timing tokens, easing curves, and motion patterns for consistent, brand-aligned animation across your entire product.
Motion design system architecture for consistent product animation

What's Included

Everything you get with our Motion Design Systems

Motion Token System

Complete set of CSS custom properties for duration values, easing curves, delay patterns, and stagger timing that define your product's motion language

Motion Pattern Library

Reusable animation patterns for entrances, exits, transitions, loading states, and interactions with documented code snippets for each

Motion Design Documentation

Comprehensive motion design system document with principles, token reference, pattern examples, do/don't guidelines, and integration instructions

Our Motion Design System Process

1

Motion Audit

We audit every animation in your existing product, catalog the duration values, easing curves, and motion patterns currently in use, and identify inconsistencies. This gives us a clear picture of where your motion language is cohesive and where it diverges.

2

Token Architecture

We define your motion token system: duration scale (quick through dramatic), easing curve set (entrance, exit, standard, spring), delay patterns (sequential, cascade), and motion type categories (fade, slide, scale, morph, draw). Each token gets a semantic name and a specific value.

3

Pattern Library Build

We build reusable motion patterns from your tokens: component entrance/exit animations, list stagger sequences, page transition choreography, loading state animations, and interaction feedback effects. Each pattern is a documented, copy-pasteable code snippet.

4

Documentation & Integration

We deliver a complete motion design system document with principles, token reference, pattern library, code examples, and do/don't guidelines. Tokens are implemented as CSS custom properties, Tailwind config, or design tokens depending on your stack.

Key Benefits

Consistent motion personality

Every animation in your product uses the same timing curves, duration values, and motion patterns. Buttons feel the same everywhere. Page transitions follow the same rhythm. Content reveals use the same entrance style. The product feels cohesive because its motion language is unified.

Faster development velocity

Developers stop debating animation values and start using tokens. Instead of choosing between 200ms, 250ms, or 300ms, they use --duration-standard. Instead of hand-coding easing curves, they use --ease-entrance. Decisions are made once in the system and applied everywhere automatically.

Maintainable animation at scale

When animation values are stored in tokens, changing your product's motion personality is a single-file edit. Speed up all animations globally by adjusting duration tokens. Change your easing curve family by updating curve tokens. The entire product updates simultaneously.

Research & Evidence

Backed by industry research and proven results

UI Motion Principles

Motion helps make a UI expressive and easy to use by providing visual continuity and feedback

Google Material Design (2021)

Animation Consistency Impact

Consistent animation timing and easing creates a cohesive product feel that increases perceived quality and user trust

NNGroup (2020)

Frequently Asked Questions

What are motion tokens?

Motion tokens are named variables that store animation values, similar to how color tokens store hex values. A duration token like --duration-standard stores a specific millisecond value (e.g., 250ms). An easing token like --ease-entrance stores a cubic-bezier curve. Developers use token names instead of raw values, ensuring every animation uses the approved system values.

How does a motion design system integrate with our existing design system?

Motion tokens are implemented as CSS custom properties that sit alongside your existing design tokens for color, spacing, and typography. If you use Tailwind, they become custom utility classes. If you use Figma tokens, they sync through your token pipeline. The motion system extends your existing design system rather than replacing it.

How many motion tokens do we need?

A typical motion system includes 4-5 duration tokens (quick, standard, slow, dramatic, plus optional micro), 3-4 easing curves (entrance, exit, standard, spring), 2-3 delay patterns (sequential, cascade, ripple), and 4-6 motion type patterns (fade, slide, scale, morph, draw, color). The total is usually 15-20 tokens that cover every animation need.

Can a motion design system work across web and mobile?

Yes. Motion tokens are abstract values (durations in milliseconds, curves as cubic-bezier coordinates) that translate to any platform. CSS custom properties for web, Swift animations for iOS, Kotlin animations for Android. The token names and values stay consistent while the implementation adapts to each platform's animation API.

Build a Motion Language That Scales

Free consultation. No commitment. Get a custom ui animations strategy in 24 hours.