Give Search Engines a Roadmap to Your Most Important Content
A properly structured XML sitemap tells Google which pages matter most, when they were last updated, and how they relate to each other -- accelerating indexation and crawl efficiency.
of content gets no traffic from Google -- and for many of those pages, the issue starts with incomplete sitemap coverage that prevents Google from discovering them
Ahrefs, 2023
XML Sitemap Optimization
What's Included
Everything you get with our XML Sitemap Optimization
Sitemap Audit & Cleanup
Full audit of existing sitemaps to identify bloat, broken URLs, non-indexable pages, and missing high-value URLs that should be included
Strategic Sitemap Architecture
Segmented sitemaps organized by content type (products, blog posts, service pages, locations) with accurate lastmod dates and proper index sitemap structure
Submission & Monitoring
Proper sitemap submission through Search Console and robots.txt, with ongoing monitoring of indexation coverage and sitemap processing status
Our XML Sitemap Optimization Process
Current Sitemap Audit
We analyze your existing sitemaps for bloat (non-indexable URLs, redirects, 404s), missing pages (high-value URLs not included), structural issues (exceeding URL limits, improper nesting), and accuracy (lastmod dates that do not match actual content changes).
Strategic Sitemap Design
We design a sitemap architecture segmented by content type: one sitemap for products, one for blog posts, one for service pages, etc. This enables granular monitoring of indexation by content category and makes ongoing maintenance straightforward.
Implementation & Submission
New sitemaps are generated (dynamically via CMS or as managed static files), referenced in robots.txt, and submitted through Google Search Console. We verify that all sitemaps are processing correctly and that Google is discovering the intended URLs.
Indexation Monitoring & Maintenance
We track indexation coverage per sitemap segment, monitor for processing errors, and update sitemaps as your site's content changes. Monthly reports show indexation trends and flag any pages that are submitted but not indexed.
Key Benefits
Higher indexation coverage of your important pages
A clean sitemap that includes only your valuable, indexable pages tells Google exactly what to crawl. This is especially impactful for large sites where significant portions of content may be undiscovered or falling out of the index.
Faster discovery of new and updated content
Accurate lastmod dates in your sitemap signal to Google when content has changed, prompting re-crawls of updated pages. New pages added to the sitemap are discovered faster than those relying on internal link crawling alone.
Better crawl budget allocation
Removing low-value URLs from your sitemap and focusing on high-priority pages helps Google allocate its crawl budget more efficiently. This works in tandem with robots.txt and internal linking to direct crawler attention where it counts.
Research & Evidence
Backed by industry research and proven results
Daily Search Volume
With 8.5 billion daily searches, Google needs efficient signals to allocate crawl resources -- XML sitemaps serve as the primary discovery mechanism
Google (2024)
First Page Click Capture
75% of users never scroll past the first page of search results, making it critical that your important pages are indexed and ranking rather than lost due to sitemap gaps
HubSpot (2023)
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