Win Rich Snippets That Make Your Search Listings Stand Out
Schema markup helps Google understand your content and display enhanced search results -- star ratings, FAQs, product details, and more -- that capture more clicks.
of top-ranking pages lack even a meta description, revealing how much SERP presentation is ignored -- structured data goes further by enabling rich snippets that dramatically increase CTR
Semrush, 2023
Structured Data Implementation
What's Included
Everything you get with our Structured Data Implementation
Schema Opportunity Audit
Analysis of your site to identify every applicable schema type: Organization, LocalBusiness, Product, FAQ, HowTo, Article, BreadcrumbList, Review, and more
JSON-LD Implementation
Clean, valid JSON-LD structured data added to every relevant page template, following Google's documentation and best practices for each schema type
Rich Result Monitoring
Ongoing monitoring of Google Search Console rich result reports, schema validation checks, and SERP feature tracking to ensure your markup stays error-free and effective
Our Structured Data Implementation Process
Content & Schema Type Mapping
We audit your site's content types and map each to the appropriate schema: product pages get Product schema, service pages get Service schema, locations get LocalBusiness schema. We identify every applicable type and prioritize by SERP impact.
JSON-LD Code Development
We write clean JSON-LD structured data for each content type, following Google's specific documentation and required/recommended properties. All markup is templatized for scalability across your CMS.
Validation & Deployment
Every schema implementation is tested with Google's Rich Results Test and Schema Markup Validator before deployment. We verify that markup renders correctly in Google's mobile and desktop views and fix any validation errors.
Rich Result Tracking & Maintenance
After deployment, we monitor Google Search Console's rich result reports for errors, track which SERP features your pages earn, and update schema markup as Google's requirements evolve or your content changes.
Key Benefits
Rich snippets that increase click-through rates
Enhanced search listings with star ratings, FAQ dropdowns, product prices, and event details take up more SERP real estate and draw more clicks than standard listings. Rich results make your page more visible and more compelling without changing your ranking position.
Better content understanding by search engines
Schema markup gives Google explicit signals about what your content means, not just what it says. This reduces misclassification, improves relevance matching, and helps Google surface your content for the right queries.
Eligibility for Google's expanding SERP features
Google continues to add new rich result types and SERP features. Sites with properly implemented structured data are automatically eligible as new features roll out, staying ahead of competitors who lack schema markup.
Research & Evidence
Backed by industry research and proven results
Click Distribution Study
The #1 Google result gets 27.6% of all clicks, and rich snippets can further increase CTR by making listings more visually prominent
Backlinko (2023)
Search Experience Update
Google confirmed page experience signals contribute to ranking, and structured data is part of how Google evaluates and presents page content
Google (2021)
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Start Winning Rich Snippets in Search Results
Get a schema markup audit that identifies every structured data opportunity on your site and a plan to implement it for maximum SERP impact.
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