A Faster Website Means Better Rankings, Lower Bounce Rates, and More Revenue

53% of mobile visitors leave when pages take over 3 seconds to load. We identify what is slowing your site down and fix it.

53%

of mobile site visits are abandoned if pages take over 3 seconds to load, directly linking site speed to both revenue and search rankings

Google, 2018

Site Speed Optimization

Comprehensive performance optimization covering server response times, image delivery, code efficiency, caching, CDN configuration, and third-party script management to measurably reduce page load times.
Scrabble tiles spelling SEO Audit on wooden surface, symbolizing digital marketing strategies.

What's Included

Everything you get with our Site Speed Optimization

Performance Bottleneck Audit

Full analysis of server response times, render-blocking resources, image delivery, JavaScript execution, and third-party script impact across your key page templates

Optimization Implementation

Hands-on implementation of image compression, lazy loading, code minification, caching rules, CDN configuration, and script management based on the audit findings

Speed Monitoring Dashboard

Ongoing tracking of real-world load times across devices and page types with alerts for performance regressions after code changes or plugin updates

Our Site Speed Optimization Process

1

Performance Baseline & Bottleneck Analysis

We measure real-world load times using WebPageTest, Lighthouse, and CrUX field data across your key page templates and device types. Each bottleneck is identified and quantified by its contribution to total load time.

2

Server & Infrastructure Optimization

We address server-side performance first: TTFB optimization, HTTP/2 or HTTP/3 configuration, CDN deployment, caching headers, compression settings, and database query optimization where applicable.

3

Frontend Asset Optimization

Images are converted to modern formats (WebP/AVIF) with responsive sizing. CSS and JavaScript are minified, tree-shaken, and loaded efficiently using defer, async, and critical CSS extraction. Third-party scripts are audited and deferred or removed.

4

Verification & Ongoing Monitoring

Post-implementation testing confirms measurable speed improvements. Ongoing monitoring tracks performance over time and catches regressions from CMS updates, new plugins, content changes, or third-party script modifications.

Key Benefits

Lower bounce rates and higher engagement

Visitors who wait more than 3 seconds often leave before your page finishes loading. Reducing load times keeps more visitors on site, increases pages per session, and gives your content and CTAs the chance to convert.

Improved search rankings from speed signals

Google uses page speed as a ranking factor for both mobile and desktop searches. Faster pages have a measurable ranking advantage, especially for competitive queries where other signals are closely matched between competing pages.

Higher conversion rates across all traffic sources

Speed improvements benefit every visitor, not just organic traffic. Faster load times improve conversion rates for paid traffic, email campaigns, social referrals, and direct visits -- amplifying the value of every marketing dollar you spend.

Research & Evidence

Backed by industry research and proven results

Page Experience Ranking Factor

Google confirmed page experience signals, including load performance, contribute to search ranking decisions

Google (2021)

Organic Search Value

Organic SEO delivers 5.66x more results than paid search ads -- but only when pages load fast enough to retain the visitors that organic rankings deliver

Search Engine Journal (2022)

Frequently Asked Questions

What is a good page load time?

Google considers pages loading in under 2.5 seconds (LCP) as good. For overall load time, under 3 seconds is the minimum target -- Google's research shows abandonment spikes dramatically above that threshold. We aim for sub-2-second LCP on critical landing pages.

Will speed optimization break my website's design or functionality?

No. We optimize the delivery of your existing design assets, not the design itself. Images look the same but load faster through modern formats and compression. Scripts execute the same functionality but load in a non-blocking sequence. Your site looks and works identically -- just faster.

How much faster can you make my site?

Improvement depends on your starting point. Sites loading in 6+ seconds commonly achieve 50-70% load time reductions. Already-fast sites may see 20-30% improvements. We provide specific estimated improvement targets during our initial audit based on the actual bottlenecks we identify.

Do third-party scripts really slow down my site that much?

Yes, significantly. Third-party scripts are often the largest hidden speed cost. A single chat widget or analytics tag can add 500ms to 2 seconds of load time. We audit every third-party script, quantify its performance impact, and implement loading strategies that minimize delay while preserving functionality.

Find Out What Is Slowing Your Site Down

Get a performance audit that identifies your biggest speed bottlenecks and shows you exactly how much faster your site can be.