Migrate to HTTPS Without Losing a Single Ranking
HTTPS is a confirmed ranking signal and a browser security requirement. We handle the migration so your rankings, traffic, and link equity transfer cleanly.
of online experiences begin with a search engine -- and browsers flagging your HTTP site as 'Not Secure' costs you credibility before visitors even reach your content
BrightEdge, 2019
HTTPS Migration
What's Included
Everything you get with our HTTPS Migration
Pre-Migration URL Audit
Complete inventory of all URLs, redirects, canonical tags, and sitemap entries that must be updated during the protocol change
Migration Execution
SSL certificate deployment, 301 redirect implementation, mixed content resolution, internal link updates, sitemap regeneration, and Search Console property migration
Post-Migration Monitoring
30-day monitoring of crawl stats, indexation coverage, ranking stability, and traffic patterns to catch and resolve any migration issues immediately
Our HTTPS Migration Process
Pre-Migration Audit & Planning
We crawl your entire site to inventory every URL, redirect, canonical tag, and sitemap entry. We create a comprehensive migration plan with URL mapping, redirect rules, and a timeline designed to minimize risk.
SSL Certificate & Server Configuration
We deploy the appropriate SSL certificate for your domain structure (single domain, wildcard, or multi-domain), configure HSTS headers, and set up server-level HTTP to HTTPS redirects that cover every URL pattern.
Content & Link Updates
All internal links, canonical tags, hreflang annotations, sitemap URLs, and embedded resources (images, scripts, stylesheets) are updated to HTTPS. Mixed content warnings are resolved by identifying and updating every HTTP resource reference.
Search Console Migration & Monitoring
We set up the new HTTPS property in Search Console, submit updated sitemaps, and monitor crawl stats, indexation coverage, and ranking stability daily for 30 days. Any issues are caught and resolved immediately.
Key Benefits
Preserve your existing rankings and link equity
Proper 301 redirects from every HTTP URL to its HTTPS equivalent ensure that Google transfers ranking signals and link equity cleanly. Without this, your site effectively starts over in Google's eyes, and the backlinks you have earned lose their value.
Eliminate browser security warnings
Modern browsers display prominent 'Not Secure' warnings on HTTP pages, especially those with forms. These warnings erode visitor trust and increase bounce rates. HTTPS removes the warning and displays a padlock that signals legitimacy.
Gain the HTTPS ranking advantage
Google has confirmed HTTPS as a ranking signal. While it is a lightweight signal compared to content and links, it provides a tiebreaker advantage in competitive SERPs where other factors are closely matched between sites.
Research & Evidence
Backed by industry research and proven results
Page Experience Ranking System
Google confirmed page experience signals contribute to ranking, with HTTPS being one of the original page experience requirements
Google (2021)
SEO Lead Conversion
SEO leads have a 14.6% close rate, and trust signals like HTTPS directly impact whether visitors convert after arriving from organic search
Forrester (2023)
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Migrate to HTTPS the Right Way
Get a migration plan that protects your rankings, preserves link equity, and eliminates browser security warnings -- without the traffic dips of a botched switchover.
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