Pass Core Web Vitals on Every Page That Matters

Google uses LCP, INP, and CLS as confirmed ranking signals. We diagnose failures at the page level and implement fixes that move each metric into the green zone.

53%

of mobile visitors abandon sites that take over 3 seconds to load, making LCP optimization directly tied to both rankings and revenue

Google, 2018

Core Web Vitals Optimization

Page-level diagnosis and remediation of Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) to meet Google's page experience ranking requirements.
Scrabble tiles spelling SEO Audit on wooden surface, symbolizing digital marketing strategies.

What's Included

Everything you get with our Core Web Vitals Optimization

Page-Level CWV Audit

Diagnosis of LCP, INP, and CLS scores for every critical page using both field data (CrUX) and lab data (Lighthouse), with root cause identification for each failure

Implementation Specifications

Developer-ready fix specifications for each failing metric: image optimization configs, render-blocking resource removal, layout reservation rules, and JS optimization targets

Post-Fix Verification & Monitoring

Validation that each fix produces the expected improvement in both lab and field data, with ongoing CWV monitoring to catch regressions from future deploys

Our Core Web Vitals Optimization Process

1

Field & Lab Data Collection

We pull CrUX field data for your domain and run Lighthouse audits on every critical page template. This identifies which pages fail, which metrics fail, and whether the problems are page-specific or site-wide patterns.

2

Root Cause Diagnosis

Each failing metric is traced to its technical root cause: LCP failures are broken down into TTFB, resource load, and render delays. INP issues are traced to specific event handlers. CLS problems are linked to exact layout-shifting elements and their load timing.

3

Targeted Fix Implementation

We implement or specify fixes for each root cause: image format conversion, critical CSS extraction, script defer/async strategies, font loading optimization, element dimension reservation, and third-party script management.

4

Verification & Ongoing Monitoring

After fixes deploy, we verify improvement in both lab scores (immediate) and field data (28-day rolling window). Continuous monitoring alerts us to any regressions from subsequent deployments so your CWV scores stay in the green zone.

Key Benefits

Meet Google's page experience ranking requirements

Passing CWV is now a confirmed ranking signal. Sites that fail compete at a disadvantage for every query. Our fixes bring your critical pages into the green zone for all three metrics, removing that penalty and unlocking the full ranking potential of your content and links.

Reduce bounce rates from slow and unstable pages

Pages that load slowly or shift content during loading lose visitors before they engage. Improving LCP and CLS directly reduces bounce rates and increases the percentage of visitors who stay, scroll, and convert.

Protect improvements with regression monitoring

CWV scores degrade every time new code is deployed, plugins are updated, or third-party scripts change. Our monitoring catches regressions within days so they can be fixed before they accumulate enough field data to impact your rankings.

Research & Evidence

Backed by industry research and proven results

Page Experience Ranking Update

Google confirmed that page experience signals, including Core Web Vitals, are used as ranking factors in search results

Google (2021)

Content Traffic Distribution

90.63% of content gets no traffic from Google -- poor page experience and technical issues are contributing factors for otherwise quality pages

Ahrefs (2023)

Frequently Asked Questions

What are the current Core Web Vitals thresholds?

LCP should be under 2.5 seconds, INP should be under 200 milliseconds, and CLS should be under 0.1. Google evaluates the 75th percentile of page loads, so your scores need to pass for the majority of real user visits, not just lab tests.

How much do Core Web Vitals actually affect rankings?

CWV is a tiebreaker signal -- it will not override strong content and links, but when two pages are otherwise comparable, the one with better page experience will rank higher. For competitive queries where multiple sites have strong content and authority, passing CWV can be the difference between position 3 and position 8.

Why do my lab scores pass but my field data fails?

Lab scores test under ideal conditions (fast connection, modern device). Field data reflects what real users experience on their actual devices and connections. The gap usually comes from users on slower mobile devices, third-party scripts that load unpredictably, or geographic latency. We optimize for field data because that is what Google uses for ranking.

How long after fixing CWV issues will rankings improve?

CrUX field data uses a 28-day rolling average, so it takes roughly a month for fixes to fully reflect in Google's data. Ranking effects typically follow within 2 to 4 weeks after the field data updates. Lab score improvements are visible immediately for monitoring purposes.

Get Every Critical Page Into the CWV Green Zone

Find out which pages are failing Core Web Vitals and get a targeted fix plan that improves both your rankings and user experience.