Find the Keywords Your Buyers Actually Use

With 8.5 billion searches per day on Google, the right keywords connect you to buyers already looking for what you sell.

Get My Free SEO Strategy

8.5B

searches happen on Google every day, creating massive opportunity for businesses that target the right keywords

Google, 2024

SEO Keyword Research

In-depth keyword discovery and analysis that identifies the highest-value search terms for your business, scored by volume, intent, difficulty, and revenue potential.

What's Included

Everything you get with our SEO Keyword Research

Prioritized Keyword Portfolio

Comprehensive list of target keywords scored by volume, difficulty, intent, and estimated revenue impact

Search Intent Mapping

Each keyword classified by intent type (informational, navigational, commercial, transactional) and matched to the right page format

Competitor Keyword Gap Analysis

Side-by-side comparison showing which high-value keywords your competitors rank for that you currently miss

Our Keyword Research Process

Business & Audience Discovery

We start by understanding your products, services, ideal customers, and sales process. This ensures we target keywords that align with how your actual buyers search, not just what generates high volume.

Keyword Universe Extraction

Using Ahrefs, Semrush, Google Search Console data, and competitor analysis, we build a comprehensive list of every relevant keyword -- typically thousands of terms across all intent categories.

Intent Classification & Scoring

Each keyword is classified by search intent and scored on a composite metric that weighs volume, difficulty, click-through potential, and commercial value. This scoring drives all prioritization decisions.

Portfolio Delivery & Mapping

The final deliverable is a structured keyword portfolio organized by topic cluster, with each keyword mapped to a target page, recommended content format, and priority tier. This becomes the foundation for your content and optimization roadmap.

Key Benefits

Target terms with real buyer intent

We separate informational browsers from commercial buyers at the keyword level. Your optimization efforts focus on the terms that generate leads and sales, not just traffic that bounces.

Prioritize by difficulty and opportunity

Not every high-volume keyword is worth pursuing. We assess each target against your domain authority, existing content, and competitor strength so you invest in keywords you can realistically rank for -- starting with the most achievable wins.

Map keywords to content and pages

Keyword lists alone are not useful. We map every target to a specific existing page or planned content piece, ensuring nothing falls into a spreadsheet graveyard. Every keyword has a clear path to implementation.

Research & Evidence

Backed by industry research and proven results

First Page Visibility Study

75% of users never scroll past the first page of search results, making keyword selection and ranking position critical

HubSpot (2023)

Organic Click Distribution

The #1 result in Google gets 27.6% of all clicks, with click-through rates dropping sharply after position 3

Backlinko (2023)

Frequently Asked Questions

How many keywords will the research include?

The total varies by industry and scope, but most projects identify 500 to 2,000+ keyword opportunities. More important than the raw number is the prioritization -- we distill the list into a focused portfolio of 50 to 150 primary targets that represent your best opportunities for traffic and revenue.

Do you include long-tail keywords?

Yes. Long-tail keywords often have lower volume individually but higher conversion rates and less competition. Our research captures the full spectrum from high-volume head terms to specific long-tail phrases, with intent analysis to guide which type deserves priority.

How is keyword research different from what I can do in a free tool?

Free tools give you volume estimates for keywords you already know. Our research uncovers the keywords you do not know about -- gaps your competitors exploit, long-tail variations with buyer intent, and emerging terms with growing demand. We also layer in difficulty assessment, intent classification, and strategic prioritization that raw data alone cannot provide.

How often should keyword research be refreshed?

We recommend a full refresh every 6 to 12 months, with quarterly reviews of your priority targets. Search behavior evolves, competitors shift strategies, and new opportunities emerge. Regular updates ensure your keyword portfolio stays aligned with current demand.

Related Services

Explore more of our seo services services

Discover the Keywords Driving Revenue in Your Market

Get a keyword portfolio built around buyer intent and real opportunity data -- not guesswork.