Content Strategy That Earns Rankings and Converts Readers

90.63% of content gets zero Google traffic. We plan every piece around search demand, topical authority, and conversion intent so yours is in the other 9.37%.

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90.63%

of all published content gets zero traffic from Google, usually because it was created without keyword or intent research

Ahrefs, 2023

SEO Content Strategy

Research-backed content planning that maps every article, landing page, and resource to specific keyword opportunities and stages of your buyer's journey.

What's Included

Everything you get with our SEO Content Strategy

Topic Cluster Map

Visual map of pillar pages and supporting content organized by topical authority, with internal linking architecture

Keyword-Backed Editorial Calendar

12-month publishing schedule with each piece tied to a target keyword, estimated search volume, and difficulty score

Detailed Content Briefs

Per-page briefs with target keyword, secondary keywords, search intent, recommended structure, word count, and competitor benchmarks

Our Content Strategy Process

Keyword Universe Development

We build an exhaustive list of every keyword relevant to your business, then segment by intent, volume, difficulty, and funnel stage. This becomes the foundation for all content planning.

Topic Cluster Architecture

Keywords are organized into topic clusters around pillar themes. We define pillar pages, supporting articles, and the internal linking structure that passes authority throughout the cluster.

Editorial Calendar & Prioritization

We sequence content production based on estimated impact, seasonality, and your business priorities. High-opportunity, lower-difficulty targets come first to generate early wins and build momentum.

Content Brief Production

Each planned page gets a detailed brief that covers target keywords, SERP analysis, recommended headings, competitor benchmarks, and internal linking targets. Your writers or ours can execute from day one.

Key Benefits

Every page has a purpose

No more publishing blog posts that sit with single-digit pageviews. Each piece of content in your strategy targets a validated keyword, serves a defined search intent, and links into your broader topical cluster -- giving it the best possible chance of earning organic traffic.

Build topical authority systematically

Google rewards sites that cover a topic comprehensively. Our cluster-based approach ensures you build depth and breadth around your core topics, signaling to search engines that your site is the authoritative source in your niche.

Align content with the buyer journey

We map content to awareness, consideration, and decision stages so your site meets prospects wherever they are in the funnel. This turns your blog and resource library into a lead-generation engine, not just a traffic source.

Research & Evidence

Backed by industry research and proven results

Search-First Content ROI

Organic SEO delivers 5.66x better results than paid ads, making search-optimized content the highest-ROI marketing investment

Search Engine Journal (2022)

SEO Lead Quality

SEO leads have a 14.6% close rate compared to 1.7% for outbound leads, proving search-driven content attracts higher-intent buyers

Forrester (2023)

Frequently Asked Questions

Do you write the content or just plan it?

We do both. The core service delivers the strategy, editorial calendar, and content briefs. If you need writing, we have an in-house content team that produces search-optimized articles, landing pages, and resources based on the briefs. Many clients use our briefs to guide their own writers as well.

How far out does the content calendar plan?

We typically plan 6 to 12 months of content in the initial strategy, with quarterly reviews to adjust priorities based on performance data, new keyword opportunities, and shifting business goals.

How do you decide which content to create first?

We score every topic by a combination of search volume, keyword difficulty, commercial intent, and alignment with your business goals. Quick wins -- high volume, lower difficulty, strong intent -- get prioritized first to build early traffic momentum.

What if we already have a lot of existing content?

Even better. We audit your existing pages, identify which ones to optimize (often faster than creating new content), which to consolidate, and which gaps remain. Many clients see the biggest early wins from refreshing and re-optimizing content they already have.

Related Services

Explore more of our seo services services

Get a Content Strategy That Actually Drives Traffic

Stop guessing what to publish. Let us build a keyword-backed content plan that earns rankings and feeds your pipeline.