Know Exactly What Your Competitors Are Doing in Search

Detailed competitive intelligence that reveals the keywords, backlinks, and content strategies driving their organic traffic -- so you can outrank them.

90.63%

of all content gets no traffic from Google, making competitive differentiation essential for visibility

Ahrefs, 2023

SEO Competitor Analysis

A systematic breakdown of your competitors' organic search strategies, uncovering keyword gaps, backlink sources, content advantages, and technical edges you can exploit.

What's Included

Everything you get with our SEO Competitor Analysis

Competitor Keyword Gap Report

Full mapping of keywords your competitors rank for that you do not, sorted by traffic potential and difficulty

Backlink Source Analysis

Identification of your competitors' highest-value referring domains with outreach-ready acquisition opportunities

Content & SERP Feature Audit

Breakdown of competitor content formats, word counts, featured snippet ownership, and topical authority structure

Our Competitor Analysis Process

1

Competitor Identification

We identify your true SERP competitors -- the sites actually ranking for your target keywords. These are often different from your business competitors and include niche publishers, directories, and aggregator sites.

2

Keyword & Content Gap Mapping

Using enterprise-grade tools, we extract every keyword each competitor ranks for and cross-reference against your current visibility. The output is a prioritized list of keyword opportunities segmented by intent, difficulty, and estimated traffic value.

3

Backlink & Authority Analysis

We audit competitor link profiles to identify their strongest referring domains, anchor text patterns, and link velocity. This reveals both their link-building tactics and specific sites you can target for outreach.

4

Strategic Roadmap Delivery

All findings are synthesized into an actionable roadmap: which keywords to target first, which content to create, which links to pursue, and which technical improvements will close the gap fastest.

Key Benefits

Uncover high-value keyword gaps

We identify the keywords your competitors rank for that you are missing entirely. These are often the easiest wins -- terms with proven commercial intent where a well-optimized page can gain traction quickly because the demand already exists.

Reverse-engineer winning backlink strategies

We map every referring domain pointing to your competitors' top pages, then score each source by authority, relevance, and acquirability. You get a ready-made outreach list instead of guessing where to build links.

Spot content formats that dominate your SERPs

Some markets reward long-form guides. Others are won with comparison pages or video. Our analysis reveals which content types earn rankings and featured snippets in your specific verticals, so you invest in formats that work.

Research & Evidence

Backed by industry research and proven results

Click-Through Rate Study

The #1 organic result receives 27.6% of all clicks, making position displacement of competitors extremely valuable

Backlinko (2023)

Organic vs Paid Performance

Organic SEO delivers 5.66x better results than paid search ads over time

Search Engine Journal (2022)

Frequently Asked Questions

How many competitors do you analyze?

We typically analyze 4 to 6 SERP competitors in depth. These are selected based on keyword overlap with your business, not just brand familiarity. We often find that your fiercest organic competitors are sites you would not consider direct business rivals.

How often should competitor analysis be updated?

We recommend a full refresh every 6 months, with lightweight monitoring in between. Search landscapes shift as competitors publish new content, earn new links, or adjust their strategies. Regular updates ensure your roadmap stays current.

What tools do you use for competitor analysis?

We combine data from Ahrefs, Semrush, Screaming Frog, and Google Search Console (yours, where available) to build a comprehensive picture. No single tool captures everything, so cross-referencing multiple sources gives us higher-confidence data.

Will I get a list of specific actions or just a report?

You receive a prioritized action plan, not just data. Every finding is translated into a specific recommendation -- target this keyword, create this type of content, pursue links from these domains -- complete with estimated impact and effort level.

See What Your Competitors Know That You Don't

Request a competitor analysis and get a clear picture of the keyword gaps, backlink sources, and content strategies you need to win.