Technical SEO Audits That Uncover What Google Can't Crawl
SEMrush found that 42% of websites have broken internal links. If Google can't efficiently crawl and index your site, no amount of content or link building will save your rankings.
of websites have broken internal links that waste crawl budget and orphan ranking pages
SEMrush, 2023
Technical SEO Audit
What's Included
Everything you get with our Technical SEO Audit
Crawlability Analysis
Full review of robots.txt directives, XML sitemap accuracy, internal link structure, redirect chains (3xx), and crawl budget allocation across your URL space.
Indexation Review
Audit of canonical tag implementation, meta robots directives, noindex/nofollow usage, hreflang tags for international sites, and Google Search Console index coverage report analysis.
Core Web Vitals Assessment
Field data (CrUX) and lab data (Lighthouse) analysis of Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift across key page templates.
Site Architecture Mapping
Visual crawl map showing click depth, orphaned pages, internal link equity distribution, and URL structure issues that limit Google's ability to understand your site hierarchy.
Rendering and JavaScript Audit
Comparison of raw HTML vs. rendered DOM to identify content hidden behind JavaScript, lazy-load failures, and client-side rendering issues that prevent Google from seeing your content.
How the Technical Audit Works
Crawl Configuration
We set up crawl parameters matched to your site's size and architecture -- respecting server capacity while ensuring complete coverage of every URL, including JavaScript-rendered pages.
Full Infrastructure Crawl
Using Screaming Frog and custom scripts, we crawl every accessible URL and capture HTTP status codes, response times, canonical tags, meta directives, structured data, and resource load waterfalls.
Search Console Cross-Reference
We overlay crawl data with your Search Console index coverage, performance, and Core Web Vitals reports to identify mismatches -- pages you think are indexed but aren't, pages getting impressions but failing on speed.
Rendering Comparison
For JavaScript-heavy sites, we compare raw HTML source against the fully rendered DOM to identify content, links, or structured data that Googlebot might miss during initial crawl passes.
Issue Documentation and Prioritization
Every issue is logged with affected URLs, severity score, estimated traffic impact, and a step-by-step fix specification. Issues are grouped by theme (crawl, index, speed, architecture) and ranked by impact.
Walkthrough and Q&A
We present findings in a live session with your development team, explain the reasoning behind priority rankings, and adjust the fix sequence based on your deployment schedule and resource availability.
Key Benefits
Unblock Crawl Bottlenecks
Identify and fix the redirect chains, broken links, and robots.txt errors that prevent Googlebot from reaching your most important pages. On sites with 10,000+ URLs, crawl budget waste can mean hundreds of pages never get indexed.
Pass Core Web Vitals Thresholds
Get specific, code-level recommendations to bring LCP under 2.5s, INP under 200ms, and CLS under 0.1 -- the thresholds Google uses as ranking signals. We test on real-world devices, not just fast lab connections.
Fix Indexation Gaps
Discover pages stuck in 'Discovered -- currently not indexed' or 'Crawled -- currently not indexed' states and get actionable fixes for each. Many sites have 20-40% of their content effectively invisible to Google.
Developer-Ready Tickets
Every issue comes with the specific file, line-level fix, or server config change needed. Your dev team can start resolving issues immediately without needing to research solutions.
Research & Evidence
Backed by industry research and proven results
Mobile Speed and Abandonment
53% of mobile visits are abandoned if a page takes longer than 3 seconds to load, directly reducing engagement signals Google uses for rankings.
Google (2022)
Core Web Vitals Ranking Impact
Google confirmed Core Web Vitals (LCP, FID/INP, CLS) as a ranking factor in June 2021, making technical performance a direct input to search visibility.
Google (2021)
Crawl Budget and Large Sites
96.55% of pages get zero organic traffic -- for large sites, a significant portion of these are pages Google never fully crawls due to crawl budget waste on low-value URLs.
Ahrefs (2023)
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Find the Technical Issues Blocking Your Rankings
Get a developer-ready action plan for every crawl, indexation, and performance issue on your site.
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