Local SEO Audits That Put You in the Map Pack
46% of all Google searches have local intent. If your business doesn't appear in the map pack or local organic results for your service area, you're handing those customers to competitors who do.
of all Google searches have local intent, triggering map pack and local organic results
Google, 2023
Local SEO Audit
What's Included
Everything you get with our Local SEO Audit
Google Business Profile Audit
Complete review of your GBP listing: category selection, description optimization, attribute coverage, photo quality and quantity, Q&A management, and post activity.
Citation Accuracy Scan
NAP consistency check across 50+ directories including Yelp, Apple Maps, Bing Places, Facebook, and industry-specific listings. Inconsistent data is one of the top local ranking suppressors.
Review Signal Analysis
Assessment of your review volume, average rating, review velocity, and response patterns compared to local competitors. Includes actionable strategies to increase review quantity and quality.
Local Landing Page Review
Evaluation of your location-specific pages for content depth, geo-targeted keyword usage, schema markup (LocalBusiness), and internal linking from your main site.
Local Rank Tracking Setup
Grid-based ranking analysis showing your visibility across different points in your service area, revealing geographic weak spots where competitors dominate.
How the Local SEO Audit Works
Service Area and Competitor Mapping
We define your target service area, identify your top local SERP competitors (which may differ from your business competitors), and establish the keyword set used for local ranking analysis.
Google Business Profile Deep Dive
We audit every field of your GBP listing against Google's best-practice guidelines and local ranking factors: primary/secondary categories, attributes, description, photos, posts, Q&A, and products/services.
Citation and Directory Scan
We check your NAP data across 50+ directories and data aggregators, flagging every inconsistency, duplicate listing, and missing directory presence that could suppress your local visibility.
Local Content and On-Page Review
We evaluate your local landing pages for geo-targeted keyword usage, LocalBusiness schema markup, service area coverage, and internal linking. We also check for thin or duplicate content across location pages.
Geo-Grid Ranking Analysis
We run rank checks from multiple points across your service area to create a visibility grid showing exactly where you appear in map pack and local organic results -- and where competitors dominate.
Prioritized Action Plan Delivery
Every finding is documented with specific fix instructions and ranked by expected impact on local visibility. We walk you through the plan and answer questions about implementation.
Key Benefits
Fix Citation Inconsistencies
Inconsistent name, address, or phone number data across directories confuses Google about your business identity and location. We identify every discrepancy and provide a correction list so your NAP data is uniform everywhere.
Optimize Your GBP Listing
Most businesses fill out the basics of their Google Business Profile and stop. We identify missing attributes, underused categories, photo gaps, and post opportunities that can improve your map pack visibility.
Build a Stronger Review Profile
Review quantity, quality, and recency all factor into local rankings. We benchmark your review metrics against top local competitors and provide specific strategies to increase reviews from genuine customers.
Rank in More Local Grid Positions
Local rankings vary by the searcher's physical location within your service area. Our grid analysis shows exactly where you're visible and where you're not, so you can target improvements to the geographic areas with the most potential.
Research & Evidence
Backed by industry research and proven results
Search Engine Starting Points
68% of online experiences begin with a search engine, and local businesses that don't appear in map pack results lose the majority of these potential customers to competitors who do.
BrightEdge (2023)
Mobile Search Behavior
53% of mobile users leave sites that take more than 3 seconds to load -- critical for local businesses since most local searches happen on mobile devices.
Google (2022)
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Find Out Why Competitors Show Up in Local Search and You Don't
Get a prioritized fix plan for your GBP listing, citations, reviews, and local content -- specific to your service area.
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