Ecommerce SEO Audits Built for the Problems Online Stores Actually Have
Faceted navigation can generate thousands of crawlable URL variations from a single category. Product variants create duplicate content. Pagination splits link equity. Standard SEO audits miss these issues -- ours doesn't.
of websites have broken internal links -- ecommerce sites with dynamic product catalogs typically have far more
SEMrush, 2023
Ecommerce SEO Audit
What's Included
Everything you get with our Ecommerce SEO Audit
Faceted Navigation Crawl Analysis
Mapping of all URL variations generated by filters, sorting, and pagination with recommendations for canonical tags, robots directives, and parameter handling to prevent crawl budget waste.
Product Page SEO Review
Assessment of product title tags, descriptions, unique content, image optimization, internal linking, and variant handling (color/size pages) for duplicate content risk.
Category and Taxonomy Audit
Review of category page hierarchy, content depth, breadcrumb implementation, and internal linking structure to ensure category pages can rank for high-volume head terms.
Product Structured Data Validation
Verification that Product schema markup (price, availability, reviews, SKU) is correctly implemented on every product page and eligible for Google's rich result features.
Shopping Feed Alignment Check
Comparison of your Google Merchant Center feed data against on-page content to catch price mismatches, availability conflicts, and GTIN/MPN errors that can get your feed suspended.
Out-of-Stock Page Strategy
Review of how your site handles discontinued and out-of-stock products -- whether pages return proper status codes, redirect to alternatives, or create dead-end crawl paths.
How the Ecommerce Audit Works
Platform and Architecture Assessment
We review your ecommerce platform (Shopify, WooCommerce, Magento, BigCommerce, custom), understand your URL structure, faceted navigation implementation, and catalog size to configure the audit scope.
Crawl with Facet Mapping
We run a full crawl that deliberately follows faceted navigation paths to map the total URL space Google can discover. This reveals the true scope of crawl budget waste from filter combinations.
Product and Category Page Analysis
Every product page template and category page template is evaluated for title tag patterns, meta descriptions, content uniqueness, image optimization, schema markup, and internal linking.
Structured Data and Feed Validation
We validate Product schema markup across your catalog, cross-reference it with your Google Merchant Center feed data, and flag any discrepancies in price, availability, or product identifiers.
Prioritized Fix Plan with Platform-Specific Guidance
Every recommendation accounts for your specific ecommerce platform's capabilities and limitations. Shopify, for example, handles canonicals differently than Magento, and our fix instructions reflect that.
Key Benefits
Stop Wasting Crawl Budget on Filter Pages
Faceted navigation is the #1 crawl budget killer on ecommerce sites. We map every facet combination and implement a canonical/noindex strategy that lets Google focus on your actual category and product pages.
Get Product Rich Results
Correct Product schema markup enables Google to display price, availability, and review stars directly in search results. These rich results significantly increase click-through rates compared to plain blue links.
Fix Duplicate Product Content
Product variants, syndicated manufacturer descriptions, and paginated category pages create massive duplicate content problems. We identify every instance and provide consolidation or canonicalization strategies.
Rank Category Pages for Head Terms
Category pages are your highest-value SEO assets for competitive head terms like 'running shoes' or 'wireless headphones.' We evaluate content depth, internal linking, and authority signals to maximize their ranking potential.
Research & Evidence
Backed by industry research and proven results
Mobile Abandonment in Ecommerce
53% of mobile users leave sites that take longer than 3 seconds to load -- a critical concern for ecommerce where product pages often carry heavy images and scripts.
Google (2022)
Zero-Traffic Product Pages
96.55% of pages get zero organic traffic. On ecommerce sites, the majority of product pages fall into this category because they lack unique content, backlinks, or proper internal linking.
Ahrefs (2023)
Search-Driven Shopping
68% of online experiences begin with a search engine, making organic visibility a primary revenue driver for ecommerce businesses competing against paid channels.
BrightEdge (2023)
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Fix the Ecommerce SEO Problems Your Current Audit Missed
Get platform-specific recommendations for faceted navigation, product schema, and catalog-scale technical issues.
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