Embedded Analytics That Make Your SaaS Product Indispensable

SaaS products that give users insight into their own data have dramatically higher retention. We build embedded analytics, custom reports, and data export capabilities that turn your platform into the single source of truth your customers cannot live without.

3x

higher retention for SaaS products that embed analytics into the user experience versus those that do not, because analytics creates switching costs

Product Analytics Benchmarks, Amplitude

Data Analytics & Reporting

Embedded analytics dashboards, custom report builders, and data export capabilities that give your SaaS users actionable insights from their platform data.

What's Included

Everything you get with our Data Analytics & Reporting

Embedded Analytics Dashboards

Interactive dashboards within your product showing key metrics, trends, and comparisons relevant to each user's data, rendered with real-time or near-real-time data

Custom Report Builder

User-configurable reports with dimension selection, date ranges, filters, and visualization types that users can save, schedule, and share with their team

Data Export and API Access

CSV, Excel, and PDF export for reports, plus API endpoints that let users pull their analytics data into their own tools and workflows

Our Data Analytics Development Process

1

Analytics Requirements and Data Modeling

We identify the metrics, dimensions, and insights that matter most to your users. We map these to your existing data model and design the aggregation pipelines, pre-computed tables, and query patterns that power fast analytics.

2

Dashboard and Visualization Development

We build interactive dashboards with charts, tables, and KPI widgets that render quickly on any dataset size. Visualizations are responsive, accessible, and designed for clarity over decoration.

3

Report Builder and Export

We build the custom report builder with dimension selection, date range pickers, filters, and multiple visualization types. Users can save reports, schedule automated delivery, and export in CSV, Excel, or PDF formats.

4

Performance Optimization and Launch

We optimize query performance for large datasets using materialized views, background aggregation, and smart caching. Dashboards load in under 2 seconds even for users with months of historical data.

Key Benefits

Higher retention through data dependency

When your users rely on your analytics for business decisions, your platform becomes indispensable. Amplitude research shows 3x higher retention for users who engage with analytics features. The data and reports they create in your platform cannot be easily replicated elsewhere.

Plan upgrade driver

Advanced analytics is a natural premium feature. Limit basic plans to standard dashboards and offer custom reports, data export, and API access on higher tiers. OpenView Partners found that analytics is the second most common upgrade trigger in B2B SaaS after usage limits.

Customer insights that improve your product

Aggregated analytics across your user base give you visibility into feature adoption, usage patterns, and engagement trends. This data informs your product roadmap, pricing decisions, and customer success strategies.

Research & Evidence

Backed by industry research and proven results

Product Benchmarks Report

Users who engage with analytics features have 3x higher retention and 2x higher expansion revenue, making embedded analytics one of the strongest drivers of SaaS net revenue retention

Amplitude (2023)

SaaS Pricing and Monetization

Analytics and reporting features are the second most common driver of plan upgrades in B2B SaaS, trailing only usage limits

OpenView Partners (2022)

Frequently Asked Questions

How do you handle analytics performance on large datasets?

Pre-aggregated data in materialized views or summary tables for standard dashboards, so queries read from small tables instead of scanning raw data. Background jobs compute aggregations incrementally. Custom reports run asynchronously with progress indicators for complex queries. The user experience is always fast.

Should we build analytics in-house or embed a third-party solution?

For standard dashboards showing your product data, custom-built analytics give you full control over the experience and avoid per-user licensing costs from embedded tools. For advanced use cases like ad-hoc querying and pivot tables, embedding tools like Metabase or Cube can accelerate delivery. We will recommend the approach that best fits your product experience and budget.

Can users build their own custom reports?

Yes. The report builder lets users select metrics, dimensions, date ranges, and filters to create custom views. They can choose visualization types, save reports for repeated use, and schedule automated delivery by email. The system validates combinations to prevent impossible queries.

How long does analytics development take?

Standard dashboards with pre-defined metrics take 3 to 5 weeks. A full analytics suite with dashboards, custom report builder, scheduling, and export takes 8 to 12 weeks. We deliver dashboards first so users get value while the report builder is being developed.

Make Your SaaS Product the Source of Truth Your Customers Cannot Leave

Tell us what data your users care about most. We will design the analytics experience that drives retention and upgrades.