SaaS Landing Pages That Convert Campaign Traffic
Sending paid traffic to your homepage is sending money to your competitors. Unbounce research proves single-CTA pages generate 266% more leads. We design SaaS landing pages for specific audiences, campaigns, and use cases that convert paid traffic into qualified trial sign-ups.
more leads from single-CTA landing pages -- SaaS campaigns need dedicated pages with focused conversion actions
Unbounce, 2020
SaaS Landing Pages
What's Included
Everything you get with our SaaS Landing Pages
Campaign Landing Page Design
Message-matched landing page with audience-specific headline, product demonstration, social proof, and focused trial sign-up CTA
Audience Variant System
Page variants for different audience segments with swappable headlines, use case examples, and testimonials while maintaining consistent design structure
A/B Test Variants
Alternative versions with different headlines, CTAs, or social proof ready for split testing from launch day to optimize conversion rates
Our SaaS Landing Page Process
Campaign & Audience Analysis
We review your ad campaigns, target audience segments, and current conversion data to identify which audiences need dedicated landing pages. We map the specific message match requirements for each campaign.
Page Strategy & Wireframing
We design each page around the specific audience's evaluation criteria: what they need to see above the fold, which product capabilities matter most to them, and what social proof will be most convincing. Wireframes validate the conversion logic.
Design, Build & Speed Optimization
We create visually compelling pages with aggressive load speed optimization. Every page loads within the 3-second threshold that Google identifies as the mobile abandonment cutoff. Product screenshots and demonstrations are optimized for fast rendering.
Launch, Track & Optimize
Pages launch with full conversion tracking, UTM parameter capture, and A/B test variants. We monitor conversion rates by audience, campaign, and ad creative, making data-driven optimizations to maximize trial sign-ups from your ad spend.
Key Benefits
Higher Trial Sign-Up Rate From Paid Traffic
When the landing page perfectly reflects the ad that drove the click, visitors trust the experience and complete the conversion. Our SaaS landing pages maintain message match across headline, product demonstration, and CTA -- creating a seamless experience from ad impression to trial sign-up that dramatically outperforms generic homepage traffic.
Lower Cost Per Trial Acquisition
Google's Quality Score rewards relevant landing pages with lower cost-per-click. Combined with higher conversion rates from focused page design, your cost per trial acquisition drops from both ends: you pay less per click and convert more of the clicks you get. The same ad budget produces significantly more trial sign-ups.
Audience-Specific Conversion Data
When each audience segment has its own landing page, you can measure exactly which segments convert best and which messaging resonates most. This data informs not just your landing pages but your entire marketing strategy -- showing you where to invest more and where to adjust positioning.
Research & Evidence
Backed by industry research and proven results
CTA Focus Study
Landing pages with a single CTA generate 266% more leads than those with multiple actions
Unbounce (2020)
Mobile Speed Impact
53% of mobile site visitors leave a page that takes longer than 3 seconds to load
Google/SOASTA Research (2018)
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Stop Wasting Ad Spend on Generic Pages
Free consultation. No commitment. Get a custom saas design strategy in 24 hours.
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