Pricing Page Design That Increases Revenue Per User
Your pricing page is the most visited page before purchase and the most abandoned before conversion. We design pricing pages with clear tier comparisons, recommended plan highlighting, and value-anchored presentation that guide visitors toward the right plan -- and reduce the confusion that kills conversions.
of viewing time is spent above the fold -- pricing tiers and their key differences must be immediately visible
NNGroup, 2018
Pricing Page Design
What's Included
Everything you get with our Pricing Page Design
Pricing Page Layout
Complete pricing page with tier cards, recommended plan highlighting, billing toggle, feature comparison, and conversion-optimized CTAs for each plan
Feature Comparison Matrix
Detailed feature-by-feature comparison table that clearly shows what is included in each tier without overwhelming visitors with irrelevant details
Pricing FAQ Section
Strategically positioned FAQ section addressing common pricing objections, billing questions, and plan change policies that remove the last barriers to purchase
Our Pricing Page Design Process
Pricing Strategy Review
We review your tier structure, feature differentiation, pricing psychology, and current conversion data. We identify where visitors drop off, which plans are under-selected, and what questions prospects ask sales about pricing.
Page Architecture & Wireframing
We design the page layout with tier cards above the fold, recommended plan visually emphasized, and a logical information hierarchy that answers questions in the order visitors ask them. Wireframes validate the layout with real pricing data.
Visual Design & Comparison Logic
We design the visual presentation with color and size emphasis on the recommended plan, clear feature comparison that highlights meaningful differences, and billing toggle that shows annual savings. The design makes the decision feel easy rather than overwhelming.
Build & Conversion Tracking
We build the page with plan-specific CTA tracking, billing preference analytics, and comparison table interaction data. Post-launch, we analyze which plans visitors evaluate, how they interact with the comparison, and where drop-offs occur to optimize continuously.
Key Benefits
Higher Average Revenue Per User
Our pricing page designs use visual hierarchy and recommended plan emphasis to guide visitors toward the tier that provides the best value for their needs -- which is typically your mid-tier or premium plan. When visitors clearly understand what each tier offers and which one fits their situation, they choose the right plan rather than defaulting to the cheapest option.
Reduced Pricing Page Abandonment
Visitors who reach your pricing page are ready to evaluate plans. Confusion at this critical moment sends them to competitors. We design pricing pages where tier differences are immediately clear, the recommended option is visually obvious, and every potential question has an answer on the page. No confusion means no reason to leave.
Fewer Support Inquiries About Pricing
A well-designed pricing page answers questions before they are asked. Clear feature comparisons, billing toggle between monthly and annual, plan change policies in the FAQ, and enterprise contact options for custom needs all reduce the volume of pricing-related support tickets and sales inquiries.
Research & Evidence
Backed by industry research and proven results
Above-the-Fold Research
Users spend 80% of their viewing time on content above the fold
NNGroup (2018)
Web Credibility Study
75% of users judge a company's credibility based on website design
Stanford University (2002)
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Turn Your Pricing Page Into a Revenue Driver
Free consultation. No commitment. Get a custom saas design strategy in 24 hours.
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