Feature Pages That Sell Your Product's Capabilities
Generic feature lists do not convert. We design individual feature pages that demonstrate specific capabilities with visual proof, targeted use cases, and integration context that answer the exact questions your prospects ask during evaluation.
of words on a page are actually read by users -- feature pages must communicate through visuals, not text-heavy descriptions
NNGroup, 2008
Feature Page Design
What's Included
Everything you get with our Feature Page Design
Feature Page Template
A reusable page template with hero section, visual demonstration area, use case examples, integration list, and conversion CTA that works across all your product features
Visual Feature Demonstrations
Product screenshots, annotated interface walkthroughs, and workflow diagrams that show the feature in action rather than just describing what it does
Use Case Sections
Audience-specific use case examples that show how different customer segments apply the feature to their specific workflows and business challenges
Our Feature Page Design Process
Feature Prioritization & Audience Mapping
We identify which features deserve dedicated pages based on search volume, competitive differentiation, and sales team feedback on what prospects ask about most. We map each feature to its primary audience and their evaluation criteria.
Content Strategy & Visual Planning
We structure each page around the prospect's evaluation needs: what the feature does (visual demonstration), why it matters (use case examples), how it integrates (tool connections), and what to do next (trial CTA). We plan the visual assets needed for each page.
Template Design & First Pages
We design the reusable feature page template, then create the first 3-5 pages to validate the system. These initial pages establish patterns for visual demonstration, use case formatting, and integration display that all subsequent pages follow.
Rollout & SEO Integration
We build remaining feature pages from the template, optimize each for its target search queries, and integrate the pages into your site navigation and internal linking structure. Each page is tracked for organic search performance and conversion rate.
Key Benefits
Convert Feature-Specific Searchers
Prospects who search for specific capabilities are deep in the evaluation process and ready to try solutions. Individual feature pages rank for these high-intent, long-tail queries that a single features overview page cannot target. Each feature page becomes a conversion entry point for prospects actively looking for exactly what you offer.
Accelerate the Evaluation Process
Evaluators comparing your product against competitors need detailed feature information to make their decision. Our feature pages provide the visual proof and use case specificity that lets prospects check boxes on their evaluation criteria without scheduling a demo for every question. The faster they can evaluate, the sooner they convert.
Scalable Content System
We design a feature page template that your team can replicate for every current and future capability. Each new feature page is created from the same design system, maintaining visual consistency while allowing unique content. Your feature library grows with your product roadmap without requiring custom design for each addition.
Research & Evidence
Backed by industry research and proven results
Content Reading Study
Users read only 28% of words on a page
NNGroup (2008)
Web Credibility Study
75% of users judge a company's credibility based on website design
Stanford University (2002)
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Turn Your Feature List Into a Conversion Engine
Free consultation. No commitment. Get a custom saas design strategy in 24 hours.
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