Loading Screens That Keep Users Engaged Instead of Frustrated

Custom Rive loading animations and progress indicators that transform wait times into brand moments and increase perceived performance by 15%.

15%

Animation in UIs increases perceived performance by 15%

NNGroup, 2020

Loading Animations

Custom loading animations and progress indicators built in Rive that keep users engaged during content loading, data processing, and state transitions.
Custom loading animation design

What's Included

Everything you get with our Loading Animations

Custom Loading Animations

Branded loading sequences, skeleton screens, and spinner alternatives designed in Rive for every loading context in your product

Progress Indicators

Data-driven progress animations with state machine inputs that display real upload, processing, and load completion percentages

Context-Specific Variants

Different loading animations sized and styled for inline components, full-page loads, and overlay states

Our Loading Animation Process

1

Loading Context Analysis

We identify every loading state in your product, the typical duration of each, and the user context. Short waits get subtle indicators. Longer waits get engaging branded animations. Data-driven processes get progress visualization.

2

Animation Design

We design loading animations that match your brand, feel appropriate for their context, and include state machine inputs for progress data when applicable.

3

Rive Build & Optimize

We build each loading animation in Rive, optimize file sizes to absolute minimums, and configure state machine inputs for progress-driven animations.

4

Implementation Support

We deliver Rive files with integration code and help your engineering team connect progress data to the animation inputs for accurate, data-driven loading experiences.

Key Benefits

Increased perceived performance

Well-designed loading animations make your application feel faster. Users perceive animated loading states as 15% shorter than static ones. The animation occupies attention during the wait, making time feel like it passes more quickly.

Branded loading experiences

Generic spinners communicate nothing about your brand. Custom loading animations reinforce your visual identity, add personality, and demonstrate attention to detail that distinguishes premium products from average ones.

Data-driven progress indicators

Rive loading animations can be driven by actual progress data, not just timers. Upload percentages, processing steps, and load completion drive the animation state, giving users accurate feedback about how long they actually need to wait.

Research & Evidence

Backed by industry research and proven results

Perceived Performance Study

Animation in UIs increases perceived performance by 15%

NNGroup (2020)

Motion Design Principles

Motion helps make a UI feel intuitive by providing visual continuity during state changes

Google Material Design (2021)

Frequently Asked Questions

How small are Rive loading animations?

Most Rive loading animations are between 3KB and 10KB. That is smaller than most static loading spinner SVGs with CSS animation attached. The Rive runtime adds approximately 50KB on first load but is cached for subsequent pages.

Can loading animations show real progress data?

Yes. Rive state machines accept numeric inputs, so you can pass upload percentage, processing step count, or any other progress value to the animation. The animation responds in real time, filling a progress bar, advancing through stages, or changing visual states based on actual data.

What about skeleton screens?

We build animated skeleton screens in Rive that shimmer and pulse while content loads, then transition smoothly to the actual content. These can be configured to match your layout structure so users see a preview of the incoming content's shape and positioning.

Do loading animations delay the actual content from loading?

No. Rive animations render on a separate GPU canvas and do not block your main JavaScript thread. The actual content continues loading behind the animation. In practice, loading animations improve the experience without adding any delay to the content they overlay.

Transform Wait Times Into Brand Moments

Free consultation. No commitment. Get a custom rive animations strategy in 24 hours.