Responsive Email Design That Works in Every Inbox

Over 60% of emails are opened on mobile devices, but email rendering is decades behind web standards. We design responsive email templates that adapt to every screen size and render correctly in Gmail, Outlook, Apple Mail, and dozens of other clients.

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60%+

of emails are opened on mobile devices -- email templates must be responsive to reach the majority of readers

Litmus Email Analytics, 2023

Responsive Email Design

Responsive email templates that render correctly across all major email clients on desktop and mobile, with consistent branding, readable typography, and tappable CTAs at every screen width.

Illustration of digital devices including monitor and smartphone on a purple background.

What's Included

Everything you get with our Responsive Email Design

Responsive Email Template System

A set of branded email templates (newsletter, promotional, transactional) that render correctly across all major email clients on desktop and mobile

Multi-Client Testing

Testing across 30+ email client and device combinations including Gmail, Outlook (desktop and web), Apple Mail, Yahoo, and mobile clients on iOS and Android

Modular Component Library

Reusable email components (headers, CTAs, image blocks, text sections) that your team can assemble into new emails without starting from scratch

Our Responsive Email Design Process

Brand & Email Audit

We review your current email templates, brand guidelines, and subscriber analytics to understand which email clients your audience uses. This determines which rendering quirks we need to prioritize and which advanced features we can safely use.

Template Design & Component Build

We design the email template system with modular components, then build each component using hybrid coding techniques that work across all target email clients. Every component is tested individually before being combined into full templates.

Cross-Client Testing

We test every template across 30+ email client and device combinations using tools like Litmus or Email on Acid. Every rendering inconsistency is documented, fixed, and re-tested until the template renders correctly everywhere your subscribers read email.

Integration & Documentation

We integrate the templates into your email platform (Mailchimp, Klaviyo, HubSpot, or custom), provide documentation on how to use the modular system, and train your team on building new emails from the tested components.

Key Benefits

Consistent Branding in Every Inbox

Your email is often the most frequent touchpoint with your audience. When it looks professional in every email client, your brand credibility is reinforced with every send. A broken layout in Outlook or a text-only rendering in Gmail undermines the trust you have built through your website and product.

Higher Click-Through Rates on Mobile

When 60%+ of opens happen on mobile, a non-responsive email template means the majority of your readers are pinching, zooming, and struggling to tap tiny links. Our responsive templates present readable text, properly sized images, and thumb-friendly CTAs that make clicking through effortless on any device.

Faster Email Production

Our modular template system lets your marketing team assemble new emails from pre-tested components rather than designing from scratch every time. Each component is already tested across email clients, so new emails are guaranteed to render correctly without another round of cross-client testing.

Research & Evidence

Backed by industry research and proven results

Mobile Email Opens

Over 60% of emails are opened on mobile devices

Litmus (2023)

First Impression Study

Users form aesthetic judgments about web pages in 0.05 seconds

Behaviour & Information Technology (2006)

Frequently Asked Questions

Why is email rendering so different from web rendering?

Email clients use different rendering engines than web browsers. Outlook uses Microsoft Word's engine, which has extremely limited CSS support. Gmail strips style tags from the head. Some clients block images by default. These limitations make email design fundamentally different from web design and require specialized coding techniques.

Which email platforms do you integrate with?

We integrate with all major email platforms including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Sendgrid, and custom SMTP solutions. Our templates are built as portable HTML that works in any platform, with platform-specific merge tags and dynamic content integration.

Can you make our existing email templates responsive?

In most cases, it is more efficient to rebuild from scratch using responsive techniques than to retrofit existing non-responsive templates. We audit your current templates, preserve your brand elements, and build a new responsive system that uses your existing design language but renders correctly on every device.

How do you handle dark mode in emails?

Dark mode support varies wildly across email clients. We design emails with dark mode compatibility in mind: using transparent image backgrounds where possible, specifying text colors explicitly, and testing in dark mode across clients that support it. The goal is ensuring readability and brand consistency in both light and dark modes.

Related Services

Explore more of our responsive design services

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