Web Push Notifications That Bring Users Back Without an App Store Download
Web push notifications reach users even when your PWA is closed, with no native app download required. We implement push notification infrastructure with smart permission prompts, audience segmentation, and delivery optimization that re-engages users at the right moment with relevant content.
increase in mobile traffic for PWAs, with push notifications being one of the key re-engagement features that drive repeat visits and session frequency
Google, 2020
Push Notification Setup
What's Included
Everything you get with our Push Notification Setup
Push Infrastructure Setup
Web Push API integration with VAPID key generation, push subscription management, and server-side notification dispatch using Firebase Cloud Messaging or a self-hosted push service
Permission Strategy and Opt-In Optimization
Contextual permission prompts triggered by user actions rather than page load, with custom pre-permission UI that explains value before the browser prompt appears
Segmentation and Analytics
User segmentation based on behavior, preferences, and engagement history, with delivery analytics tracking open rates, click-through rates, and conversion attribution
Our Push Notification Setup Process
Strategy and Permission Design
We define notification types, identify the user actions that trigger permission prompts, design the pre-permission UI, and plan the segmentation model. We map each notification type to a business outcome.
Infrastructure Implementation
We set up VAPID keys, implement the push subscription flow in the service worker, build the server-side notification dispatch system, and configure Firebase Cloud Messaging or a self-hosted push service.
Segmentation and Content
We implement user segmentation based on behavior and preferences, configure delivery timing rules, build notification templates with rich content support, and set up A/B testing for notification copy.
Analytics and Optimization
We configure tracking for delivery, open, click, and conversion events. We build dashboards that show notification performance by type, segment, and time. We optimize based on data.
Key Benefits
Re-engagement without app store dependency
Reach users on their devices even when your PWA is closed. No native app download required. Users who visited your site once and opted in receive notifications alongside their native app notifications.
Higher opt-in rates through smart prompting
Contextual permission prompts triggered after user engagement achieve significantly higher opt-in rates than page-load prompts. Users who understand the value of notifications before the browser prompt appears are more likely to accept.
Measurable re-engagement impact
Every notification is tracked through delivery, open, click, and conversion. You know which notification types drive the most re-engagement, which segments respond best, and what the actual revenue impact per notification is.
Research & Evidence
Backed by industry research and proven results
PWA Impact Study
PWAs with push notifications see significantly higher re-engagement rates, contributing to the 68% mobile traffic increase observed across PWA implementations
Google (2020)
Page Load and Conversion
A 1-second site converts at 3x the rate of a 5-second site, and push notifications that bring users back to cached PWAs deliver instant re-engagement experiences
Portent (2022)
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Bring Users Back Without an App Store Download
Tell us about your re-engagement goals. We will design the push notification strategy that brings users back with relevant content at the right time.
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