Web Push Notifications That Bring Users Back Without an App Store Download

Web push notifications reach users even when your PWA is closed, with no native app download required. We implement push notification infrastructure with smart permission prompts, audience segmentation, and delivery optimization that re-engages users at the right moment with relevant content.

68%

increase in mobile traffic for PWAs, with push notifications being one of the key re-engagement features that drive repeat visits and session frequency

Google, 2020

Push Notification Setup

Web push notification implementation with permission strategy optimization, audience segmentation, delivery scheduling, and analytics for re-engagement campaigns that bring users back to your PWA.
Smartphone displaying popular social media apps like Instagram, Pinterest, Twitter, and Snapchat.

What's Included

Everything you get with our Push Notification Setup

Push Infrastructure Setup

Web Push API integration with VAPID key generation, push subscription management, and server-side notification dispatch using Firebase Cloud Messaging or a self-hosted push service

Permission Strategy and Opt-In Optimization

Contextual permission prompts triggered by user actions rather than page load, with custom pre-permission UI that explains value before the browser prompt appears

Segmentation and Analytics

User segmentation based on behavior, preferences, and engagement history, with delivery analytics tracking open rates, click-through rates, and conversion attribution

Our Push Notification Setup Process

1

Strategy and Permission Design

We define notification types, identify the user actions that trigger permission prompts, design the pre-permission UI, and plan the segmentation model. We map each notification type to a business outcome.

2

Infrastructure Implementation

We set up VAPID keys, implement the push subscription flow in the service worker, build the server-side notification dispatch system, and configure Firebase Cloud Messaging or a self-hosted push service.

3

Segmentation and Content

We implement user segmentation based on behavior and preferences, configure delivery timing rules, build notification templates with rich content support, and set up A/B testing for notification copy.

4

Analytics and Optimization

We configure tracking for delivery, open, click, and conversion events. We build dashboards that show notification performance by type, segment, and time. We optimize based on data.

Key Benefits

Re-engagement without app store dependency

Reach users on their devices even when your PWA is closed. No native app download required. Users who visited your site once and opted in receive notifications alongside their native app notifications.

Higher opt-in rates through smart prompting

Contextual permission prompts triggered after user engagement achieve significantly higher opt-in rates than page-load prompts. Users who understand the value of notifications before the browser prompt appears are more likely to accept.

Measurable re-engagement impact

Every notification is tracked through delivery, open, click, and conversion. You know which notification types drive the most re-engagement, which segments respond best, and what the actual revenue impact per notification is.

Research & Evidence

Backed by industry research and proven results

PWA Impact Study

PWAs with push notifications see significantly higher re-engagement rates, contributing to the 68% mobile traffic increase observed across PWA implementations

Google (2020)

Page Load and Conversion

A 1-second site converts at 3x the rate of a 5-second site, and push notifications that bring users back to cached PWAs deliver instant re-engagement experiences

Portent (2022)

Frequently Asked Questions

Do web push notifications work on iOS?

Yes, starting with iOS 16.4 and Safari 16.4 released in March 2023. The user must add your PWA to their home screen first, then your app can request notification permission. We implement the install-then-notify flow that guides iOS users through both steps.

How do you avoid users blocking notifications?

We never trigger the browser permission prompt on page load. Instead, we show a custom pre-permission UI after the user has engaged with your app, explaining exactly what notifications they will receive and why. This contextual approach achieves significantly higher opt-in rates than aggressive prompting.

Can we send different notifications to different users?

Yes. We implement segmentation based on user behavior, stated preferences, location, and engagement history. A user who browses product category A receives notifications about category A, not category B. Segmentation is the difference between useful notifications and spam.

How long does push notification setup take?

Basic push notification infrastructure with permission prompts takes 1 to 2 weeks. Full implementation with segmentation, analytics, and A/B testing takes 3 to 5 weeks. Adding push to an existing PWA with service workers already in place takes 2 to 3 weeks.

Bring Users Back Without an App Store Download

Tell us about your re-engagement goals. We will design the push notification strategy that brings users back with relevant content at the right time.