Find Every Inconsistent Listing That Hurts Your Local Rankings

Inconsistent NAP data across the web sends conflicting signals to Google and erodes local trust. Our audit finds every discrepancy and gives you a fix plan.

Get My Free Local SEO Strategy

46%

of Google searches have local intent, and NAP consistency is a foundational signal that determines whether your business appears accurately in those results

Google, 2022

NAP Consistency Audit

Comprehensive audit of your Name, Address, and Phone number across 70+ directories, data aggregators, and online platforms -- identifying inconsistencies, duplicates, and missing listings that weaken local rankings.

What's Included

Everything you get with our NAP Consistency Audit

Complete NAP Inventory

Catalog of every online mention of your business across 70+ directories, aggregators, social platforms, and industry sites

Inconsistency Report

Detailed report of every NAP discrepancy, duplicate listing, and missing profile with severity scoring based on source authority

Prioritized Correction Plan

Step-by-step fix guide ranked by impact, with direct links to each listing and specific instructions for updating or removing entries

Our NAP Audit Process

Comprehensive Data Collection

We scan directories, data aggregators, social media platforms, review sites, and industry-specific listings using automated tools supplemented by manual verification to find every mention of your business online.

Inconsistency Mapping

Each listing is compared against your correct, current NAP data. We flag exact discrepancies (wrong phone number, old address, misspelled name), duplicates, and listings with partial information.

Impact Prioritization

Not all inconsistencies carry equal weight. We score each by the authority of the directory, the severity of the discrepancy, and its potential impact on your local rankings. High-authority sources with major errors get fixed first.

Correction Execution & Verification

We provide detailed correction instructions for every listing, and for platforms that allow third-party management, we execute the corrections directly. Post-correction verification confirms each fix has been processed.

Key Benefits

Remove a confirmed drag on your local rankings

Inconsistent NAP data is a known negative ranking signal. Cleaning it up removes a penalty-like suppression on your local visibility. Many businesses see ranking improvements within weeks of completing NAP corrections.

Ensure customers always reach the right location

Wrong phone numbers mean missed calls. Wrong addresses mean customers showing up at the wrong place. NAP cleanup is not just an SEO issue -- it directly prevents lost business from outdated or incorrect information.

Build a clean foundation for all other local SEO work

Every local SEO activity is more effective when your NAP data is consistent. Citation building, GBP optimization, and review management all depend on clean, accurate business information as their baseline.

Research & Evidence

Backed by industry research and proven results

Local Search Conversions

28% of local searches result in a purchase, and incorrect business information directly prevents potential customers from reaching you

Moz (2020)

Mobile Behavior

53% of mobile visitors abandon sites taking over 3 seconds, and incorrect contact information causes similar abandonment at the local listing level

Google (2018)

Frequently Asked Questions

How do NAP inconsistencies happen in the first place?

They accumulate over time from business relocations, phone number changes, name changes, employee-created listings, data aggregator errors, scraped data from outdated sources, and duplicate entries created by different platforms. Even businesses that have never moved often have surprising numbers of inconsistencies.

How many directories do you check?

We audit 70+ directories and data sources including Google, Bing, Apple Maps, Yelp, Facebook, BBB, Yellow Pages, industry-specific directories, and the major data aggregators (Neustar, Foursquare, Data.com) that feed hundreds of downstream sites.

How quickly do NAP corrections affect rankings?

Individual directory corrections can take 2 to 8 weeks to be processed and reflected in search results. Data aggregator corrections propagate more slowly, sometimes taking 2 to 3 months to cascade through downstream sites. Most clients see measurable local ranking improvements within 6 to 10 weeks of completing corrections.

Is a NAP audit a one-time thing or ongoing?

We recommend a thorough audit at the start of any local SEO engagement, followed by quarterly monitoring scans. New inconsistencies emerge over time as data aggregators push updates, directories scrape outdated data, or employees create new listings. Regular monitoring catches issues before they accumulate.

Related Services

Explore more of our local seo services

Find Out How Many Inconsistent Listings Are Hurting Your Rankings

Get a comprehensive NAP audit that catalogs every discrepancy and gives your team a clear correction plan ranked by impact.