Get Into the Google Maps 3-Pack for Your Top Keywords

The map pack appears above organic results for local queries and captures the majority of clicks. We optimize every signal that determines whether you are in it.

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46%

of all Google searches have local intent, and the map pack is the first thing searchers see for local queries

Google, 2022

Map Pack Optimization

Targeted optimization of every ranking factor that determines Google Maps 3-pack placement: GBP signals, proximity optimization, review management, citation authority, and local content relevance.

What's Included

Everything you get with our Map Pack Optimization

Map Pack Competitive Analysis

Detailed analysis of current top-3 businesses for your target keywords, identifying exactly what signals they have that you lack

Multi-Signal Optimization Plan

Coordinated strategy covering GBP, reviews, citations, links, and content to systematically close the gap with current map pack holders

Rank Tracking & Grid Monitoring

Geo-grid rank tracking showing your map pack position from multiple locations across your service area, updated weekly

Our Map Pack Optimization Process

Map Pack Audit & Gap Analysis

We analyze your current map pack positions using geo-grid tools, then compare your GBP profile, reviews, citations, and local links against the businesses currently in the top 3 for each target keyword.

Signal-by-Signal Strategy

Based on the gap analysis, we build a prioritized plan addressing each ranking signal: GBP optimization, review acceleration, citation cleanup, local link acquisition, and on-page local relevance.

Coordinated Execution

We implement improvements across all signals simultaneously because map pack rankings respond to the compound effect of multiple factors. GBP changes, review campaigns, and citation builds happen in parallel for faster results.

Position Monitoring & Defense

Once you are in the map pack, we shift to maintaining and defending your position with ongoing GBP management, review monitoring, and competitive tracking. We alert you immediately if positions shift and respond with targeted optimization.

Key Benefits

Premium visibility above organic results

Map pack results occupy the most prominent position on the search page for local queries. Appearing in the top 3 means your business is seen before any organic result, giving you first-mover advantage with every local searcher.

Direct customer actions without a website click

Map pack listings generate calls, direction requests, and booking actions directly from the search results page. Many customers never need to visit your website -- they call or navigate to you straight from the map listing.

Defensible market position in your service area

A strong map pack presence supported by reviews, citations, and local authority is difficult for new competitors to displace. The longer you maintain top-3 positioning, the more entrenched your local authority becomes.

Research & Evidence

Backed by industry research and proven results

Local Search Purchase Rate

28% of local searches result in a purchase, making map pack visibility one of the most direct paths from search to sale

Moz (2020)

Online Experience Origin

68% of online experiences begin with a search engine, and for local businesses, the map pack is where those experiences convert

BrightEdge (2019)

Frequently Asked Questions

What determines map pack rankings?

Google uses three primary factors for map pack rankings: relevance (how well your profile matches the search query), distance (proximity to the searcher), and prominence (your overall authority based on reviews, citations, links, and web presence). Our strategy addresses all three.

How long does it take to reach the map pack top 3?

Timeline depends on your starting position and the competitive intensity of your market. Businesses close to the top 3 can see improvements within weeks. Businesses starting further back typically need 2 to 4 months of coordinated optimization. We provide realistic timelines during our initial analysis.

Can proximity be overcome if competitors are closer to the searcher?

Proximity is one factor, but it can be offset by stronger signals in relevance and prominence. A business with superior reviews, better GBP optimization, and stronger local authority can outrank closer competitors. Our strategy focuses on building the prominence signals that counteract distance disadvantages.

How do you track map pack positions accurately?

Map pack rankings vary by the searcher's location. We use geo-grid tracking tools that check your position from dozens of points across your service area, giving you an accurate picture of where you rank throughout your target market, not just from a single location.

Related Services

Explore more of our local seo services

Claim Your Spot in the Google Maps 3-Pack

Get a map pack gap analysis that shows exactly what it takes to displace the current top 3 for your most valuable local keywords.