Build Local Authority Through Community-Rooted Backlinks

Links from local organizations, news outlets, chambers of commerce, and community resources signal to Google that your business is a trusted local authority.

28%

of local searches result in a purchase, and local link authority helps determine which businesses appear in those high-converting results

Moz, 2020

Local Link Building

Strategic acquisition of backlinks from locally relevant sources -- community organizations, local media, chambers of commerce, schools, and industry associations -- to strengthen local search authority.

What's Included

Everything you get with our Local Link Building

Local Link Opportunity Research

Identification of linkable local organizations, media outlets, events, and community resources relevant to your business and area

Outreach & Relationship Building

Personalized outreach to local publishers, journalists, organizations, and community leaders to earn genuine editorial links

Local Authority Tracking

Monthly reporting on acquired links, domain authority trends, and the impact of local link building on your local rankings

Our Local Link Building Process

1

Local Link Landscape Analysis

We identify every linkable entity in your area: newspapers, TV stations, blogs, chambers of commerce, business associations, schools, nonprofits, and community organizations. We also analyze where your local competitors earn their links.

2

Opportunity Prioritization

Each prospect is scored by domain authority, local relevance, link likelihood, and referral traffic potential. We focus outreach on the sources that will move your local rankings most and provide the highest long-term value.

3

Outreach & Relationship Building

We earn links through local content contributions, sponsorship opportunities, expert commentary for local media, community resource listings, and genuine business-to-business relationships. Every link is earned, never bought.

4

Tracking & Ongoing Acquisition

We track every acquired link, monitor its impact on local rankings, and continuously identify new opportunities as events, publications, and community organizations create fresh linking possibilities throughout the year.

Key Benefits

Geographic authority signals competitors cannot replicate

A link from your local chamber of commerce, a regional news outlet, or a community organization carries location-specific authority that national competitors cannot match. These signals reinforce your relevance for local searches in your service area.

Referral traffic from community sources

Local links drive referral visitors who are, by definition, in your target market. Traffic from a local news article or community resource page arrives pre-qualified -- these are people in your area who already know about you.

Sustainable authority that grows with your community presence

Local links earned through genuine involvement and relationships are permanent and defensible. Unlike purchased links or generic outreach, community-rooted backlinks are tied to real relationships and real local presence.

Research & Evidence

Backed by industry research and proven results

Local Intent Volume

46% of all Google searches have local intent, making local authority signals critical for appearing in nearly half of all searches

Google (2022)

Organic SEO Advantage

Organic SEO is 5.66x better than paid search ads, and local link building compounds this advantage within your geographic market

Search Engine Journal (2022)

Frequently Asked Questions

What kinds of local links do you build?

We target links from local news and media outlets, chambers of commerce, business associations, community event pages, local university and school websites, nonprofit organizations you support, and regional industry associations. These are real, editorially placed links on locally relevant websites.

How many local links can you build per month?

Local link building typically yields 4 to 10 high-quality links per month. The volume is lower than national link building because the pool of local sources is smaller, but each link carries outsized value for local rankings because of its geographic relevance signal.

Do we need to be involved in community activities to earn local links?

Some involvement helps, but we can work with whatever level of community presence you currently have. Sponsoring a local event, contributing expert content to a local publication, or simply having a story worth telling are all starting points. We identify the opportunities that align with your business and capacity.

How do local links affect map pack rankings specifically?

Google uses link signals as one of the top ranking factors for the local map pack. Links from locally relevant, authoritative sources carry more weight than generic national links for local search placement. A strong local link profile directly supports higher map pack positions.

Build the Local Authority That Drives Map Pack Rankings

Earn community-rooted backlinks that strengthen your local search presence and create authority competitors cannot replicate.