Find the Local Keywords That Drive Foot Traffic and Calls

Local keyword research goes beyond appending city names. We identify the exact geo-modified terms, implicit local queries, and near-me searches your customers use.

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46%

of all Google searches have local intent, including many queries that do not explicitly mention a location

Google, 2022

Local Keyword Research

Geo-targeted keyword discovery and analysis identifying city-level, neighborhood-level, and implicit local search terms with the highest conversion potential for your service areas.

What's Included

Everything you get with our Local Keyword Research

Geo-Modified Keyword Portfolio

Complete list of city, neighborhood, and region-modified keywords scored by local volume, difficulty, and conversion intent

Implicit Local Query Map

Identification of searches Google treats as local without explicit location modifiers, mapped to appropriate page types

Competitor Local Keyword Gap Report

Analysis of local keywords your competitors rank for that you currently miss, with opportunity scoring

Our Local Keyword Research Process

Service Area & Business Mapping

We define your service areas at the city and neighborhood level, catalog all services and products you offer, and identify the customer language and search patterns specific to your industry and region.

Keyword Extraction & Expansion

Using local-specific tools and SERP analysis, we extract every geo-modified term, implicit local query, and near-me variation relevant to your business. This typically produces hundreds to thousands of local keyword opportunities.

Intent & Opportunity Scoring

Each keyword is classified by local intent type (navigational, informational, transactional) and scored by local search volume, map pack competition, organic difficulty, and estimated conversion value.

Page Assignment & Strategy Mapping

Keywords are mapped to specific page types and URLs: GBP listings, location landing pages, service pages, or blog content. This creates a clear implementation roadmap for all local content and optimization efforts.

Key Benefits

Capture demand beyond obvious city-name keywords

Most local SEO campaigns target only explicit geo-modified terms. We uncover implicit local queries, near-me variations, and neighborhood-specific phrases that represent significant untapped demand in your market.

Map keywords to the right page types

Some local keywords are best served by your GBP listing, others by a location landing page, and others by service pages. We map each keyword to its optimal target so you rank with the right page for each query.

Prioritize by local conversion potential

Not all local keywords convert equally. Emergency-intent terms, service-specific queries, and comparison searches each have different conversion rates. We score every keyword by its likelihood of generating a call, visit, or lead.

Research & Evidence

Backed by industry research and proven results

Local Purchase Behavior

28% of local searches lead to a purchase, making accurate local keyword targeting directly tied to revenue outcomes

Moz (2020)

Daily Search Volume

With 8.5 billion searches per day on Google, even niche local markets contain significant search volume worth capturing

Google (2024)

Frequently Asked Questions

How is local keyword research different from regular keyword research?

Local keyword research accounts for geo-modification patterns, implicit local intent, map pack versus organic results, and the influence of proximity on rankings. A keyword that has national volume of 10,000 may have local volume of 200 -- but those 200 searches convert at 28% because they represent high-intent local buyers.

Do you research keywords for multiple service areas?

Yes. We research keyword opportunities for each service area, city, and neighborhood you target. Multi-location businesses receive per-location keyword portfolios that account for the different competitive landscapes and search volumes in each area.

How do near-me searches factor into the research?

Near-me searches have grown significantly and are handled differently by Google than explicit geo-modified queries. We identify near-me keyword patterns in your industry and build optimization strategies that capture this intent through GBP signals and on-page local relevance.

Can this research inform our Google Ads targeting too?

Absolutely. Local keyword research is directly applicable to local PPC campaigns. Many clients use our research to inform both organic and paid local strategies, ensuring consistent targeting across channels and eliminating wasted ad spend on low-intent terms.

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Discover the Local Keywords Driving Revenue in Your Area

Get a geo-targeted keyword portfolio that maps every local search opportunity to the right page and priority level.