Build the Citation Foundation That Supports Local Rankings

Consistent business listings across authoritative directories reinforce your local authority and tell Google your business information is trustworthy.

28%

of local searches result in a purchase, and citation consistency is a foundational signal that determines whether your business appears in those results

Moz, 2020

Local Citation Building

Strategic creation and management of business listings across directories, data aggregators, and industry-specific platforms to build the citation signals Google uses for local rankings.

What's Included

Everything you get with our Local Citation Building

Citation Audit Report

Complete inventory of your existing citations across 70+ directories with inconsistency identification and correction plan

Core Directory Submissions

Manual submission to top-tier directories (Google, Bing, Apple Maps, Yelp, Facebook) plus industry-specific platforms

Data Aggregator Distribution

Submission to major data aggregators (Neustar, Foursquare, Data.com) that feed hundreds of downstream directories

Our Citation Building Process

1

Citation Audit & Discovery

We scan 70+ directories, data aggregators, and industry platforms to find every existing mention of your business. Each listing is evaluated for NAP accuracy, completeness, and duplicate entries.

2

Correction & Cleanup

We fix incorrect NAP data, merge duplicate listings, and update incomplete profiles across all discovered citations. This cleanup alone often produces measurable ranking improvements.

3

Strategic New Submissions

We build new citations on the directories and platforms most valuable for your industry, prioritized by domain authority and relevance. Each submission includes full business details, categories, descriptions, and photos where supported.

4

Ongoing Monitoring & Maintenance

Citations degrade over time as directories update, data aggregators push changes, and new duplicates appear. We monitor your citation profile monthly and address issues before they affect rankings.

Key Benefits

Stronger local ranking signals

Google treats consistent citations as a vote of confidence in your business information. The more authoritative directories that list your correct NAP, the stronger the signal that your business is legitimate and located where you claim.

Broader online visibility beyond Google

Citations put your business in front of customers on Yelp, Apple Maps, Bing, industry directories, and dozens of other platforms people actually use to find local businesses. Each listing is another discovery channel.

A clean data foundation for all local SEO

Inconsistent citations undermine every other local SEO effort. Clean, consistent listings across the web create the foundation that makes GBP optimization, review management, and local link building more effective.

Research & Evidence

Backed by industry research and proven results

Local Search Intent Study

46% of all Google searches have local intent, creating enormous demand for businesses with strong, consistent citation profiles

Google (2022)

Search Engine Starting Point

68% of online experiences begin with a search engine, and citations help determine which local businesses appear in those results

BrightEdge (2019)

Frequently Asked Questions

How many citations do I need?

Quality and consistency matter more than raw quantity. Most businesses benefit from 40 to 80 high-quality, consistent citations across core directories, data aggregators, and industry-specific platforms. We focus on the listings that carry the most ranking weight for your market.

What if my business has changed addresses or phone numbers?

This is one of the most common citation problems. Old NAP data persists across directories for years and actively hurts local rankings. Our audit discovers every outdated listing, and our cleanup process corrects them systematically across all platforms.

Do citations still matter for local SEO rankings?

Yes. While their relative weight has shifted over the years, citation consistency remains a confirmed local ranking factor. More importantly, inconsistent citations actively harm rankings by sending conflicting signals to Google about your business information.

How long before citation building affects local rankings?

Directory submissions take 2 to 8 weeks to be processed and indexed, with data aggregator distribution taking even longer to propagate. Most clients see measurable citation-related ranking improvements within 2 to 3 months of completing the initial build.

Clean Up Your Citations and Strengthen Your Local Authority

Get a citation audit that shows exactly where your business information is inconsistent -- and a plan to fix it.