Turn Your Google Business Profile Into a Lead Machine

Your GBP listing is often the first thing local searchers see. We optimize every field, feature, and signal to maximize map pack visibility and customer actions.

46%

of all Google searches have local intent, and your GBP listing is the primary asset determining whether you appear in those results

Google, 2022

Google Business Profile Optimization

Complete GBP setup, verification, and ongoing optimization covering categories, attributes, photos, posts, Q&A, and performance tracking to maximize local search visibility.

What's Included

Everything you get with our Google Business Profile Optimization

Full GBP Audit & Optimization

Complete review and optimization of every GBP field: categories, attributes, descriptions, services, hours, and business info

Photo & Media Strategy

Professional photo optimization with geotagging, consistent uploading schedule, and visual content that increases engagement

Monthly GBP Management

Ongoing Google Posts, Q&A monitoring, seasonal updates, and performance tracking with monthly reporting on GBP actions

Our GBP Optimization Process

1

Profile Audit & Competitive Benchmarking

We audit your current GBP profile against best practices and benchmark it against the top 3 map pack competitors for your primary keywords. This reveals exactly where your profile falls short.

2

Category & Attribute Optimization

We select the most strategically valuable primary and secondary categories, complete all relevant attributes, and optimize your business description with local keywords and clear service information.

3

Visual & Content Enhancement

We upload geotagged, high-quality photos across all categories (exterior, interior, team, products), set up a Google Posts schedule, and populate your Q&A section with common customer questions.

4

Ongoing Management & Reporting

We publish weekly Google Posts, monitor and respond to Q&A, track GBP Insights metrics (views, searches, actions), and deliver monthly reports showing how your profile performs against benchmarks.

Key Benefits

Higher map pack placement for your target keywords

A fully optimized GBP profile with the right categories, complete attributes, and active engagement signals tells Google your business is relevant and trustworthy -- directly influencing your position in the local 3-pack.

More direct customer actions from your listing

Optimized GBP profiles generate significantly more calls, direction requests, and website clicks. We structure your listing to make every action path frictionless, from clicking your phone number to finding your hours.

Competitive advantage over incomplete profiles

Most local businesses claim their GBP and stop there. A fully optimized profile with regular posts, fresh photos, and active review management outperforms incomplete competitors in both rankings and conversion rates.

Research & Evidence

Backed by industry research and proven results

Local Search Conversion Study

28% of local searches result in a purchase, making GBP optimization directly tied to revenue generation

Moz (2020)

Mobile Speed and Abandonment

53% of mobile visitors leave if a page takes over 3 seconds to load, making fast GBP-to-website transitions critical

Google (2018)

Frequently Asked Questions

How quickly will GBP optimization affect my map pack rankings?

Category and attribute changes can impact rankings within 1 to 2 weeks. Full optimization effects -- including review velocity, photo engagement, and post frequency -- typically compound over 6 to 12 weeks as Google processes the updated signals.

We already have a GBP listing -- is optimization still needed?

Almost certainly. Most businesses claim their profile but leave it 30-50% incomplete. Missing secondary categories, empty attributes, no Google Posts, outdated photos, and unanswered Q&A are all missed opportunities that directly affect rankings and conversions.

How often should GBP content be updated?

Google rewards active profiles. We publish Google Posts weekly, add new photos monthly, update seasonal information as needed, and review all profile fields quarterly. This sustained activity signals to Google that your business is active and relevant.

Can you manage GBP for multiple locations?

Yes. We manage multi-location GBP portfolios with per-location optimization strategies, consistent branding, and centralized reporting. Each location receives individual attention while maintaining brand consistency across the portfolio.

Get More From Your Google Business Profile

A fully optimized GBP is the fastest path to map pack visibility. Let us audit yours and show you what you are missing.