Own Your Local Market in Google Search and Maps

46% of Google searches have local intent, and 28% of those lead to a purchase. We make sure your business is the one they find.

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46%
of all Google searches have local intent
Google, 2022
28%
of local searches result in a purchase
Moz, 2020
8.5B
searches happen on Google every single day
Google, 2024

Turn Local Searches Into Foot Traffic, Phone Calls, and Revenue

Nearly half of all Google searches carry local intent (Google, 2022). When someone searches for a service near them, Google serves a map pack and local organic results -- and the businesses that appear there capture the vast majority of clicks, calls, and visits. Moz found that 28% of local searches result in a purchase, making this one of the highest-converting marketing channels available. Our local SEO services address every signal Google uses to rank local businesses: your Google Business Profile completeness, NAP consistency across the web, review volume and velocity, locally relevant backlinks, and geo-targeted on-page content. We work on all of these simultaneously because local rankings are determined by the compound effect of multiple signals, not any single factor.
A top view of a hand holding a magnifying glass over a map, emphasizing exploration.
"Local searches lead to purchases 28% of the time, giving local SEO one of the highest conversion rates of any digital marketing channel"
Moz, 2020

For businesses serving a geographic area, local SEO is not supplementary -- it is the most direct line between a searcher and a sale.

Our Services

Eight specialized local SEO services targeting every factor that determines where you appear in local search results and Google Maps.

Turn Your Google Business Profile Into a Lead Machine

Maximize your Google Business Profile for map pack rankings, calls, and foot traffic. Full GBP setup, optimization, and ongoing management.

Build the Citation Foundation That Supports Local Rankings

Build consistent, authoritative local citations that strengthen your map pack rankings. Directory submissions, data aggregators, and industry listings.

Turn Customer Reviews Into Your Strongest Local Ranking Signal

Build a 5-star reputation that drives rankings and conversions. Review generation, monitoring, response management, and reputation tracking across platforms.

Find the Local Keywords That Drive Foot Traffic and Calls

Discover the geo-specific keywords your local customers actually search. City-level targeting, local intent mapping, and neighborhood-level opportunity.

Build Local Authority Through Community-Rooted Backlinks

Earn backlinks from local organizations, news outlets, and community resources that strengthen your local search authority and drive referral traffic.

Get Into the Google Maps 3-Pack for Your Top Keywords

Rank in the Google Maps 3-pack for your most valuable local keywords. Targeted strategies covering every signal that determines map pack placement.

Rank in Every City and Neighborhood You Serve

Geo-targeted landing pages that rank for local searches and convert visitors into customers. Unique, non-duplicate content for every service area.

Find Every Inconsistent Listing That Hurts Your Local Rankings

Find and fix every inconsistent business listing hurting your local rankings. Comprehensive Name, Address, Phone audit across 70+ directories.

Why Choose YourWebTeam for Local SEO

Every Local Ranking Signal Covered

GBP optimization, citation building, review management, local link acquisition, and geo-targeted content -- we handle every signal Google uses to determine local rankings, so nothing gets missed.

Multi-Location Experience at Scale

Whether you have 1 location or 100, we build per-location strategies with dedicated GBP profiles, location pages, and citation management that scale without sacrificing quality or consistency.

Measurable Local Business Outcomes

We track the metrics that matter to local businesses: map pack impressions, GBP actions (calls, direction requests, website clicks), local keyword rankings, and attributed revenue -- not just vanity traffic numbers.

Proactive Reputation Management

Reviews directly impact local rankings and conversion rates. We build sustainable review generation systems and real-time monitoring so your star rating works for you, not against you.

Ready to See Results?

Get a free strategy customized to your business. No contracts, no obligations.

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Frequently Asked Questions

How quickly can local SEO improve my map pack rankings?

GBP optimizations can shift map pack positions within weeks. However, sustained top-3 placement typically requires 2 to 4 months of coordinated work across GBP, citations, reviews, and local content. We set monthly benchmarks so you can track progress from day one.

Is local SEO different from regular SEO?

Yes. Local SEO targets a distinct set of ranking signals: Google Business Profile signals, NAP citation consistency, review velocity and sentiment, proximity, and local relevance. While there is overlap with traditional SEO (technical health, backlinks, content), local SEO requires specialized tactics that general SEO campaigns typically miss.

Do I need local SEO if I already rank well organically?

Organic rankings and local map pack rankings are determined by different algorithms. A site can rank on page one organically but be completely absent from the map pack. Since map results appear above organic results for local queries, missing from the map pack means losing clicks to competitors who are there.

How do you handle local SEO for service-area businesses without a storefront?

Service-area businesses (plumbers, electricians, cleaning services, etc.) have specific GBP settings and optimization strategies. We configure your profile to target your service areas without displaying a physical address, build geo-targeted landing pages for each area, and implement citation strategies tailored to SAB businesses.

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