Backlinks That Put You on the Local Map

Moz research shows links are one of the top 3 ranking factors for both organic and local pack results. Local link building targets geo-relevant domains that signal your authority in a specific market.

Top 3 factor

Links are one of the top 3 ranking factors for local pack results

Moz

Local Link Building

Acquire backlinks from local directories, chambers of commerce, regional publications, community organizations, and event sponsors that strengthen local search visibility.

What's Included

Everything you get with our Local Link Building

Local Link Opportunity Audit

We map every local link source in your market: chambers, directories, news outlets, community organizations, event sponsors, and partnership opportunities.

Citation & Directory Cleanup

We ensure your business is listed consistently across all relevant local directories with accurate NAP data, then pursue link upgrades from listings to editorial mentions.

Community & Sponsorship Outreach

We identify local events, charities, and organizations that offer sponsor or partner pages with backlinks, and handle the outreach and coordination.

Regional Press Pitching

We pitch local news angles to regional publications and community blogs, earning editorial links and coverage in your geographic market.

Local Content Creation

We produce geo-targeted content (neighborhood guides, local data studies, community resources) designed to earn links from other local sites.

How We Build Local Backlinks

1

Local Link Landscape Audit

We map every link source in your geographic market: chambers of commerce, business associations, local government sites, regional publications, community organizations, event sponsors, and local blog networks.

2

Competitor Local Link Analysis

We pull the local backlink profiles of your top competitors to identify which geo-relevant domains link to them but not to you. These are your highest-priority targets.

3

Directory & Citation Foundation

We ensure you are listed on every relevant local directory with accurate, consistent NAP data. We then upgrade basic listings to enhanced profiles with links where available.

4

Outreach & Relationship Building

We pitch chambers of commerce for member pages, local publications for editorial coverage, community organizations for sponsor listings, and regional bloggers for mentions. Each outreach is specific to the opportunity.

5

Geo-Targeted Content Production

We create content with a local angle, neighborhood guides, local market data, community event roundups, that naturally attracts links from other sites covering the same market.

6

Monthly Monitoring & Expansion

We track all acquired links, monitor competitor local link activity, and expand into new geographic areas or link sources as the foundation strengthens.

Key Benefits

Geo-Relevance Signals for Local Pack

Links from .gov city sites, chambers of commerce, and regional publications send direct geographic authority signals that help you rank in the local pack and Google Maps results for your service area.

Competitive Moat in Your Market

Most local businesses do not actively build links. A sustained local link building program creates a referring domain advantage that competitors cannot close without making the same investment, giving you a durable ranking edge.

Real Community Visibility

Local links come from organizations and publications that people in your market actually visit. Chamber directories, community event pages, and regional news sites generate referral traffic from your exact target audience.

NAP Consistency Across the Web

As part of local link building, we audit and correct your Name, Address, and Phone number across every listing. Consistent NAP data is a direct local ranking factor that compounds the value of the links we build.

Research & Evidence

Backed by industry research and proven results

Moz: Local Search Ranking Factors

Link signals (linking domain authority, quantity of linking domains, and geographic relevance of linking domains) are consistently ranked among the top 3 factors for local pack and localized organic rankings.

Ahrefs: Pages Without Backlinks

66.31% of pages have zero backlinks. Most local businesses fall into this category, which means even a modest local link building campaign can create a significant advantage over competitors who are not investing in links.

Frequently Asked Questions

How is local link building different from regular link building?

Regular link building focuses on domain authority from any relevant source. Local link building specifically targets geo-relevant domains, sites associated with your city, region, or service area, that send geographic authority signals to Google. Both are valuable, but local link building is essential for businesses that depend on local search visibility.

Does my business need local link building if I already rank well locally?

If you rank well now, local link building protects that position. Competitors will eventually invest in their own link profiles, and without ongoing effort, your relative advantage erodes. Local link building also helps you expand into adjacent geographic markets where you may not yet have visibility.

What counts as a local link?

Any link from a domain with geographic relevance to your service area: city and county government sites, regional chambers of commerce, local news outlets, community organization pages, regional business directories, local event sponsor pages, and blogs that cover your geographic market.

How many local links do I need?

It depends on your market competition. We run a local competitor backlink analysis to determine how many geo-relevant referring domains your top local competitors have. For most small markets, 15-30 local links creates a strong foundation. Competitive metro markets may require 50-100+.

See How Your Local Link Profile Compares

We will pull your local backlink data alongside your top 3 competitors and show you exactly where the gaps are in your geographic market.