News Coverage That Comes with Backlinks
SEMrush ranks backlinks as the #1 most important ranking factor. Digital PR earns links from DR 70-90+ news sites that no amount of outreach or guest posting can replicate.
Backlinks are the #1 most important ranking factor
SEMrush
Digital PR
What's Included
Everything you get with our Digital PR
Data Study Creation
Original research, surveys, and data analysis that give journalists something concrete to cite and link to.
Journalist Targeting
We identify reporters who cover your beat and have published on similar topics, then pitch them directly with a ready-to-use story.
Press Release Distribution
When the story warrants it, we distribute through wire services to maximize pickup across regional and national outlets.
Campaign Landing Pages
We build linkable asset pages on your site that house the data, making it easy for journalists to cite your domain directly.
Coverage Monitoring
Real-time tracking of every mention, link, and syndication so you see the full impact of each campaign.
How We Run Digital PR Campaigns
Story Angle Development
We identify newsworthy angles tied to your industry: trending topics, data gaps, contrarian takes, or seasonal hooks that journalists are actively covering.
Data & Asset Production
Our team produces the research, surveys, or analysis that forms the backbone of the story. We build a linkable asset on your domain to house the data.
Journalist Outreach
We pitch targeted journalists with a ready-to-publish angle, complete with data points, expert quotes, and visual assets they can embed directly in their articles.
Publication & Syndication Tracking
As coverage goes live, we monitor every placement, verify backlinks, and pursue syndication opportunities to maximize the campaign's reach.
Unlinked Mention Recovery
We scan all coverage for brand mentions that did not include a link, then contact the publication to request link insertion. This typically recovers 20-30% more links per campaign.
Key Benefits
DR 70-90+ Backlinks
News domains carry some of the highest domain ratings on the web. A single placement on a major outlet passes more authority than dozens of lower-DR guest posts.
Cascade Link Acquisition
When one outlet publishes your story, others syndicate or reference it. A single campaign can generate 15-50+ backlinks across multiple publications without additional outreach.
Brand Authority & Trust Signals
Being cited in major publications signals credibility to both Google and your prospective customers. These mentions build brand trust that no paid ad can replicate.
Unlinked Mention Conversion
PR coverage frequently generates brand mentions without links. We track every mention and follow up to convert unlinked references into dofollow backlinks.
Research & Evidence
Backed by industry research and proven results
Moz: Ranking Factors Study
Links are one of the top 3 ranking factors, and pages ranking #1 have 2-3x more linking root domains than positions #2 through #10. Digital PR is the fastest path to high-DR links from unique domains.
Ahrefs: Zero-Traffic Pages Study
90.63% of pages get zero organic traffic from Google, largely because they lack backlinks. One successful digital PR campaign can produce more referring domains than a year of manual outreach.
Related Services
Explore more of our link building services
Turn Dead Links into Live Backlinks
Find broken links on authority sites in your niche and replace them with your content.
Guest Posts on Sites People Actually Read
Editorially placed guest posts on real websites with organic traffic. We handle prospecting, pitching, writing, and placement so you get DR 40+ backlinks.
Get Quoted by Journalists. Get Linked by Their Publications.
Earn DR 70-90+ backlinks by responding to journalist queries on HARO, Connectively, and other media platforms. Expert quotes that turn into authority links.
Get Listed on the Pages That Curate Your Industry
Get your content listed on curated resource pages that already link to your competitors.
Get a Digital PR Story Angle for Your Industry
We will identify 3 newsworthy angles tied to your business that journalists in your space would want to cover.
Related Content
Turn Dead Links into Live Backlinks
Find broken links on authority sites in your niche and replace them with your content.
See Exactly Where Your Competitors Get Their Links
Reverse-engineer your competitors' backlink profiles to find proven link opportunities. See exactly where their links come from and build a strategy to surpass.
Create Content That Earns Links Without Asking
Create linkable assets, original research, data studies, tools, and guides, that earn backlinks passively.
Guest Posts on Sites People Actually Read
Editorially placed guest posts on real websites with organic traffic. We handle prospecting, pitching, writing, and placement so you get DR 40+ backlinks.