See Exactly Where Your Competitors Get Their Links

The #1 Google result has 3.8x more backlinks than positions 2-10 (Backlinko). Competitor backlink analysis shows you the exact domains linking to them and not to you.

3.8x more backlinks

The #1 Google result has 3.8x more backlinks than positions 2-10

Backlinko

Competitor Backlink Analysis

Reverse-engineer competitor link profiles to identify proven link sources, calculate your backlink gap, and build a targeted acquisition strategy.

What's Included

Everything you get with our Competitor Backlink Analysis

Full Competitor Link Profile Export

Complete backlink data for your top 5-10 competitors: every referring domain, anchor text, link type, and domain rating.

Backlink Gap Report

A prioritized list of domains that link to your competitors but not to you, scored by authority, relevance, and acquisition difficulty.

Anchor Text Distribution Analysis

A breakdown of competitor anchor text ratios so you can build a natural profile that matches what Google expects for your keywords.

Link Type Classification

Every competitor link categorized by type: guest posts, resource pages, news mentions, directories, forums, so you know which channels drive their authority.

Acquisition Roadmap

A prioritized outreach plan showing which link opportunities to pursue first based on achievability and expected ranking impact.

How We Analyze Competitor Backlink Profiles

1

Competitor Identification

We identify your true SEO competitors, the sites ranking for your target keywords, not just your business competitors. These are often different, and targeting the right set is critical.

2

Full Profile Extraction

Using Ahrefs, SEMrush, and Moz, we extract every backlink for each competitor: referring domain, anchor text, link location, domain rating, traffic, and follow status.

3

Link Gap Calculation

We cross-reference all competitor profiles against yours to produce a link gap matrix showing which domains link to 1, 2, 3, or more competitors but not to you. These are your highest-probability targets.

4

Opportunity Scoring

Each gap opportunity is scored by domain authority, relevance to your niche, estimated acquisition difficulty, and the number of competitors it links to. Higher overlap means higher probability of success.

5

Acquisition Roadmap Delivery

You receive a prioritized outreach list with specific domains, contact approaches, and recommended link types (guest post, resource page, etc.) for each target. This becomes the execution plan for your link building campaign.

Key Benefits

Eliminate Guesswork from Link Building

Instead of cold-pitching random sites, you target domains with proof that they link to content in your space. This raises outreach conversion rates and ensures every link is strategically relevant.

Quantify Your Exact Link Gap

You will know exactly how many referring domains separate you from the #1 position for each target keyword, and what pace of acquisition is needed to close that gap.

Identify Your Competitors' Weakest Points

Not all competitor links are strong. We flag low-quality or risky links in their profiles that you can avoid, and identify underserved niches where you can build authority they lack.

Ongoing Competitive Monitoring

We track new links your competitors acquire monthly so you can respond in real time. When they get a placement on a new domain, you can pursue the same site before the gap widens.

Research & Evidence

Backed by industry research and proven results

Moz: Linking Root Domains Study

Pages ranking #1 have 2-3x more linking root domains than #2 through #10. Competitor backlink analysis quantifies this exact gap for your specific keywords so you know the volume target.

Ahrefs: Link Building Impact

New backlinks take an average of 3.1 months to impact rankings. Knowing which domains to target from day one, via competitor analysis, eliminates the prospecting phase and accelerates results.

SEMrush: Ranking Factor Study

Backlinks are the #1 most important ranking factor. Competitor backlink analysis ensures every link you build is strategically targeted rather than acquired blindly.

Frequently Asked Questions

How many competitors do you analyze?

We typically analyze 5-10 competitors per engagement. These are the domains that rank in the top 10 for your most important keywords, not necessarily your direct business competitors. We identify them through keyword overlap analysis rather than assumptions.

What tools do you use for competitor backlink analysis?

We cross-reference data from Ahrefs, SEMrush, and Moz to get the most complete picture. No single tool captures every backlink, so using multiple sources eliminates blind spots and gives us the most accurate gap analysis.

How often should competitor backlink analysis be updated?

We recommend a full refresh quarterly, with monthly monitoring of new competitor link acquisitions in between. The competitive landscape shifts constantly as competitors build new links and existing links drop off.

Can this analysis show me which competitor strategies are working?

Yes. By categorizing competitor links by type and timing, we can identify which strategies are driving their recent growth. If a competitor gained 30 links from guest posts in Q1, that tells us the guest posting channel is productive in your niche. We use these insights to prioritize your own campaign channels.

Get a Free Backlink Gap Snapshot

Tell us your domain and your top competitor. We will show you exactly how many referring domains separate you and where the biggest gaps are.