Turn Dead Links into Live Backlinks

66.31% of pages have zero backlinks (Ahrefs). Broken link building is one of the highest-conversion outreach methods because you are solving a problem for the webmaster, not asking for a favor.

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66.31%

66.31% of pages have zero backlinks pointing to them

Ahrefs

Broken Link Building

Identify broken outbound links on relevant authority sites, create superior replacement content, and earn backlinks by helping webmasters fix their pages.

What's Included

Everything you get with our Broken Link Building

Broken Link Prospecting

We crawl authority sites in your niche to identify outbound links pointing to 404s, expired domains, and dead resources.

Replacement Content Creation

If you do not have a page that matches the dead resource, we create one that is better than what originally existed.

Webmaster Outreach

Personalized emails that show the webmaster exactly which link is broken, where it is, and what they can replace it with.

Link Verification

Every acquired link is verified for live status, dofollow attribution, and Google indexation before it counts in your report.

How We Build Links from Broken Pages

Target Site Identification

We compile a list of authority sites in your vertical that have resource pages, link roundups, or blog posts with heavy outbound linking, the pages most likely to contain broken links.

Broken Link Discovery

Using crawl tools, we scan each target site's outbound links to find URLs returning 404, 410, or redirect-to-unrelated-page errors. We prioritize links that sat within relevant editorial content.

Replacement Content Matching

For each broken link, we check whether you already have a page that covers the same topic. If not, we create new content that matches or surpasses what the dead page originally offered.

Personalized Outreach

Each webmaster receives a specific email showing the exact broken URL on their page, the error it returns, and a link to your replacement resource. No generic templates.

Follow-Up & Link Confirmation

We send two follow-ups spaced a week apart, then verify every acquired link for live status, dofollow tag, and indexation. Confirmed links are added to your dashboard.

Key Benefits

Higher Response Rates Than Cold Outreach

You are solving a real problem for the webmaster, a broken link on their page, rather than asking them to do something for you. This reframes the conversation and pushes response rates to 5-15%, well above typical outreach averages.

Contextually Natural Placements

The link you earn replaces one that already existed in the content. It sits in the same editorial context, surrounded by the same relevant text, which makes it look completely natural to Google.

Scalable & Repeatable

Broken links accumulate constantly across the web. As we build relationships with webmasters and expand our prospecting database, the pipeline of opportunities grows rather than shrinks.

Competitor Link Theft

When a competitor's page goes down and sites were linking to it, that is an immediate opportunity. We monitor competitor URLs for 404s and broken redirects, then pitch your content as the replacement.

Research & Evidence

Backed by industry research and proven results

Ahrefs: Backlink & Traffic Study

90.63% of pages get zero organic traffic from Google, with lack of backlinks being a primary contributor. Broken link building addresses this directly by acquiring contextual links from pages that were already linking out.

Backlinko: Link Building Effectiveness

The #1 Google result averages 3.8x more backlinks than positions 2-10. Broken link building adds referring domains at a steady pace, closing this gap one replaced link at a time.

Frequently Asked Questions

How do you find broken links on other websites?

We use crawl tools like Ahrefs, Screaming Frog, and custom scrapers to scan outbound links on target sites. We focus on resource pages, blog posts, and link roundups in your niche since these pages have the highest density of outbound links and are most likely to contain dead ones.

What if I do not have content that matches the broken link?

We create it. Part of our service includes producing replacement content that covers the same topic as the dead page. We use the Wayback Machine to see what the original page contained, then create something more comprehensive and current.

What response rate should I expect from broken link outreach?

Broken link outreach typically converts at 5-15%, significantly higher than cold guest post pitches which run 1-5%. The higher rate comes from the fact that you are offering to fix a real problem on the webmaster's site rather than asking for a favor.

Can competitors steal my broken links the same way?

Technically, yes. That is why speed matters. We monitor your published pages and key URLs for any broken link status so we can fix issues before competitors notice. We also monitor competitor domains for the same reason, turning their dead pages into your link opportunities.

Related Services

Explore more of our link building services

Find Out How Many Broken Link Opportunities Exist in Your Niche

We will run a broken link scan across the top 20 authority sites in your industry and show you the opportunity volume.

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