Sales Pages That Close the Deal on Screen

Long-form sales pages do the work of your best salesperson -- but at scale. We design persuasion-structured pages with problem-agitation-solution frameworks, strategic proof placement, and pricing presentation that guide readers from curiosity to purchase.

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75%

of users judge company credibility by website design -- on sales pages, this judgment directly impacts whether visitors trust you enough to buy

Stanford Web Credibility Research, 2002

Sales Pages

Long-form sales pages with structured persuasion sequences, testimonial integration, objection handling, guarantee presentation, and pricing layouts that convert readers into paying customers.

Hands holding an open book on a minimal white desk with office supplies.

What's Included

Everything you get with our Sales Pages

Long-Form Sales Page Design

A complete persuasion-structured sales page with problem-solution framework, benefit sections, testimonial integration, guarantee display, and purchase CTA

Pricing & Offer Presentation

Strategic pricing layout with tier comparison, value anchoring, bonus stacking, and urgency elements designed to make the purchase decision feel like a clear win

Objection Handling Sections

Dedicated page sections that address common buying objections with testimonials, guarantees, FAQ answers, and risk-reversal elements

Our Sales Page Process

Product & Customer Research

We study your product, your customer's pain points, your competitive positioning, and your existing testimonials. We identify the key transformation your product delivers and the objections that prevent purchase, which drives the entire persuasion structure.

Persuasion Architecture

We design the page structure around a proven persuasion framework: hook, problem, agitation, solution, proof, offer, guarantee, close. Each section has a specific job in moving the reader toward purchase. Wireframes validate the logic before copy and design begin.

Visual Design & Copy Integration

We design the page with visual hierarchy that supports the copy's persuasion flow. Key claims get visual emphasis, testimonials are presented with credibility-enhancing design, pricing sections use comparison and anchoring techniques, and CTAs are visually prominent at multiple scroll points.

Build, Test & Optimize

We build the page with fast load times despite its length, integrate payment processing, and launch with A/B test variants on critical elements: headline, pricing presentation, guarantee framing, and CTA copy. Post-launch optimization focuses on the highest-impact conversion levers.

Key Benefits

Structured Persuasion That Converts

Our sales pages follow proven persuasion sequences: identify the problem, agitate the consequences of inaction, present your solution, prove it works with testimonials, handle objections, reverse risk with guarantees, and close with a clear CTA. This structure mirrors how the best salespeople close deals, translated into a scrollable page format.

Design That Matches Your Price Point

A $2,000 course sold on a page that looks like it was built in 2010 will not convert. Stanford research shows 75% of credibility judgments are based on design alone. We design sales pages where the visual quality signals the value of the product -- premium products get premium presentation that justifies the investment.

Strategic Proof Placement

Testimonials placed randomly on a page waste their persuasive power. We position social proof strategically: customer results after benefit claims, authority endorsements near credibility statements, and objection-specific testimonials in FAQ sections. Each piece of proof does targeted work rather than serving as generic decoration.

Research & Evidence

Backed by industry research and proven results

Web Credibility Study

75% of users judge a company's credibility based on website design

Stanford University (2002)

First Impression Study

Users form aesthetic judgments about web pages in 0.05 seconds

Behaviour & Information Technology (2006)

Frequently Asked Questions

How long should a sales page be?

As long as necessary to close the sale, and not a word longer. Simple, low-cost products may need 1,500 words. Complex, high-ticket products may require 5,000 or more. The determining factor is the size of the decision: the bigger the investment, the more proof, objection handling, and persuasion the reader needs before committing.

Do long sales pages actually get read?

Not word for word. Visitors scan sales pages in an F-pattern, reading headlines, subheads, and bolded text while skimming body copy. We design for this scanning behavior: every headline communicates a key point, visual breaks maintain engagement, and the page tells a complete story even if the reader only reads the headlines.

What is the difference between a sales page and a product page?

A product page presents features, specifications, and a buy button. A sales page persuades. It identifies the reader's problem, builds emotional connection, presents your product as the solution, proves it works, handles objections, and guides the reader to purchase. Sales pages are for products that require explanation and justification, not impulse purchases.

How do you handle pricing on sales pages?

Pricing presentation is strategic, not just informational. We use value anchoring to frame the price against the cost of the problem, comparison tables that highlight the best-value tier, bonus stacking that increases perceived value, and urgency elements like limited-time pricing. The goal is to make the price feel like a clear bargain relative to the value delivered.

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