App Landing Pages That Drive Downloads

App store listings alone are not enough. We design dedicated app landing pages with interactive feature showcases, platform-specific download CTAs, and social proof that convert website visitors into app users.

53%

of mobile users abandon pages that take longer than 3 seconds to load -- critical for app landing pages with heavy mobile traffic

Google/SOASTA Research, 2018

App Landing Pages

Download-focused landing pages for mobile and web applications featuring interactive feature demonstrations, device mockup showcases, platform-specific CTAs, and user review integration.
Hands holding an open book on a minimal white desk with office supplies.

What's Included

Everything you get with our App Landing Pages

App Showcase Page Design

A complete landing page with device mockups, feature highlights, user reviews, and platform-specific download buttons optimized for both desktop and mobile visitors

Interactive Feature Sections

Animated or interactive feature demonstrations that show the app in action rather than just describing it, with device-frame screenshots and screen recordings

Platform-Specific CTAs

Intelligent download buttons that detect the visitor's device and prominently display the relevant app store link, with secondary options for other platforms

Our App Landing Page Process

1

App Review & Audience Mapping

We review your app's features, competitive positioning, target users, and current acquisition channels. We identify the key value propositions that resonate most with your target audience and the objections that prevent downloads.

2

Page Structure & Feature Hierarchy

We design the page architecture around the feature story: hero section with device mockup and primary CTA, feature showcase sections in order of user value, social proof from reviews and ratings, and closing CTA for visitors who scrolled the full page.

3

Design & Performance Build

We create the page with device-accurate mockups, animated feature demonstrations, and aggressive performance optimization. Every image is optimized, code is minimal, and the page loads within the 3-second threshold that Google identifies as the mobile abandonment cutoff.

4

Launch & Download Tracking

The page launches with full attribution tracking so you can measure which traffic sources drive actual downloads. We implement deep links for seamless app-store routing and set up conversion events for analytics integration.

Key Benefits

Higher Download Rates Than App Store Alone

App store listings compete against thousands of similar apps in a constrained format. A dedicated landing page lets you control the narrative, showcase your best features first, display handpicked reviews, and create a visual experience that matches your app's quality. Visitors who arrive at a polished landing page convert to downloads at significantly higher rates than those who land on a generic app store listing.

Cross-Platform Attribution

App store analytics cannot tell you which marketing campaign drove a download. Our app landing pages capture UTM parameters and attribution data before routing visitors to the correct app store, giving you clear visibility into which channels, campaigns, and ad creatives actually drive installations.

SEO Visibility for Your App

App store search only reaches people already browsing the store. A landing page ranks in Google for feature-related searches, problem-solution queries, and competitor comparison terms that app store optimization cannot reach. This opens an entirely new acquisition channel for users who do not know your app exists yet.

Research & Evidence

Backed by industry research and proven results

Mobile Speed Impact

53% of mobile site visitors leave a page that takes longer than 3 seconds to load

Google/SOASTA Research (2018)

First Impression Study

Users form aesthetic judgments about web pages in 0.05 seconds

Behaviour & Information Technology (2006)

Frequently Asked Questions

Do I need an app landing page if I already have an App Store listing?

Yes. App Store and Google Play listings are limited in design flexibility and cannot be optimized for specific marketing campaigns. A dedicated landing page lets you control the story, run A/B tests, target specific audiences with tailored messaging, and capture attribution data that app stores do not provide.

How do you handle different device types visiting the page?

We implement device detection that automatically adjusts the primary CTA based on the visitor's device. iPhone visitors see a prominent App Store button, Android visitors see Google Play, and desktop visitors see both options with a QR code for easy mobile download. This eliminates the friction of users searching for the correct store.

Can you create landing pages for web apps without app store listings?

Absolutely. Web app landing pages follow the same principles but route visitors to a sign-up flow or free trial instead of an app store. We design these pages with live product previews, feature demonstrations, and account creation forms that minimize the steps between interest and first use.

How do you showcase app features without making the page too long?

We prioritize the 3-4 features that matter most to your target audience and present them with visual demonstrations rather than text descriptions. A device mockup showing the feature in action communicates more than a paragraph of description. Secondary features are grouped into a compact grid below the primary showcases.

Turn Your Website Into a Download Machine

Free consultation. No commitment. Get a custom landing page design strategy in 24 hours.