Marketing Automation That Nurtures Leads While Your Team Sleeps

Behavior-triggered email sequences, lead scoring, and campaign workflows that move prospects through your funnel automatically and deliver a 14.5% boost in sales productivity.

14.5%

Marketing automation drives a 14.5% increase in sales productivity

HubSpot, 2023

Marketing Automation

Build sophisticated marketing automation workflows for lead nurturing, email sequences, lead scoring, and campaign management that run 24/7 inside HubSpot.
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What's Included

Everything you get with our Marketing Automation

Lead Nurture Sequences

Multi-step email workflows triggered by behavior with dynamic content personalization and smart branching logic

Lead Scoring Setup

Custom lead scoring model based on demographic fit and behavioral engagement that automatically qualifies leads for sales handoff

Campaign Workflow Automation

End-to-end campaign workflows including enrollment triggers, suppression rules, internal notifications, and performance tracking

Our Marketing Automation Process

1

Funnel Mapping

We map your buyer journey from first touch to closed deal, identifying the key conversion points, content assets, and decision triggers that will power your automation workflows.

2

Workflow Architecture

We design the logic for each automation workflow including triggers, branching conditions, delays, and actions. You review and approve the workflow architecture before we build, ensuring alignment with your marketing strategy.

3

Build & Configure

We build your workflows in HubSpot, configure email templates, set up lead scoring criteria, create enrollment triggers, and establish suppression rules to prevent over-communication.

4

Test & Optimize

We run test contacts through every workflow path, verify email deliverability, and monitor initial performance. After launch, we review engagement data and refine timing, content, and branching logic to improve conversion rates.

Key Benefits

Automated lead nurturing

Every lead receives the right message at the right time based on their behavior, interests, and funnel stage. Nurture sequences run automatically, warming prospects with relevant content until they signal buying intent and are ready for a sales conversation.

Behavior-triggered actions

Page visits, form submissions, email opens, and link clicks trigger instant automated responses. A prospect viewing your pricing page can trigger a sales notification within seconds, not days. This speed-to-lead advantage directly impacts close rates.

Scalable marketing operations

Automation lets your marketing team communicate with 10,000 leads as personally as they would with 10. As your database grows, your workflows scale with it, delivering personalized experiences without proportional increases in team size or workload.

Research & Evidence

Backed by industry research and proven results

Marketing Automation Productivity Study

Marketing automation drives a 14.5% increase in sales productivity and 12.2% reduction in marketing overhead

HubSpot (2023)

CRM and Automation ROI

Companies using marketing automation with CRM see 451% increase in qualified leads

Annuitas Group (2022)

Frequently Asked Questions

What kind of marketing automation can you build in HubSpot?

We build lead nurture email sequences, behavior-triggered workflows, lead scoring systems, campaign enrollment automation, internal notification workflows, list management automation, and re-engagement campaigns. Any repetitive marketing task that follows a logical pattern can be automated in HubSpot.

How does lead scoring work?

Lead scoring assigns point values to contact properties and behaviors. For example, a contact who matches your ideal company size gets demographic points, while one who downloads a case study and visits your pricing page gets behavioral points. When a contact crosses your score threshold, they are automatically flagged as sales-qualified and your rep is notified.

Will automation make our emails feel impersonal?

The opposite. Well-built automation delivers more personalized communication than manual outreach because it responds to individual behavior in real time. A prospect who downloaded a specific guide gets follow-up content related to that topic, not a generic newsletter. Personalization tokens, smart content, and behavioral branching make automated emails feel one-to-one.

How quickly will we see results from marketing automation?

Most clients see measurable impact within 30 to 60 days of launching their first workflows. Lead response time drops immediately because automation responds in seconds. Nurture sequence engagement typically stabilizes within 2 to 3 weeks, and the impact on sales-qualified lead volume becomes clear within the first month.

Automate Your Lead Nurturing Today

Stop losing leads to slow follow-up. Build marketing automation workflows that convert prospects around the clock.