Every 100ms Your Frontend Wastes Costs You 7% in Conversions
Akamai research proves speed equals revenue. We optimize Core Web Vitals through code splitting, lazy loading, image optimization, rendering strategy changes, and bundle analysis that cut your load times by 50 to 80 percent.
conversion rate reduction per 100ms of frontend load time delay, making performance optimization one of the highest-ROI frontend investments
Akamai, 2017
Frontend Performance Optimization
What's Included
Everything you get with our Frontend Performance Optimization
Performance Audit with Prioritized Recommendations
Lighthouse audit, bundle analysis, waterfall analysis, and Core Web Vitals breakdown with each issue prioritized by conversion impact
Optimization Implementation
Code splitting, lazy loading, image optimization, font subsetting, critical CSS extraction, and rendering strategy changes implemented and measured
Performance Monitoring and Budget Enforcement
Lighthouse CI in your pipeline that blocks deployments exceeding performance budgets, plus real-user monitoring for ongoing visibility
Our Frontend Performance Optimization Process
Performance Audit
We run Lighthouse, analyze JavaScript bundles with source maps, review the network waterfall, and measure each Core Web Vital. We identify every bottleneck and estimate the conversion impact of fixing each one.
Prioritized Optimization
We implement optimizations in priority order: the changes with the highest conversion impact first. Each optimization is measured independently with before-and-after metrics.
Rendering Strategy Review
We evaluate whether your rendering strategy is optimal. Pages that should be statically generated might be server-rendered. Components that should be lazy loaded might be in the initial bundle. We restructure rendering for maximum speed.
Performance Budget and Monitoring
We configure Lighthouse CI with performance budgets in your CI/CD pipeline and set up real-user monitoring. Your team gets ongoing visibility into performance and automatic prevention of regression.
Key Benefits
Measurable conversion rate improvement
Every 100ms we cut from your load time recovers 7 percent of lost conversions according to Akamai. A typical optimization engagement cuts 1 to 3 seconds, which translates to 15 to 40 percent more conversions from the same traffic.
Better search engine rankings
Core Web Vitals are a Google ranking factor. Improving LCP, CLS, and INP directly improves your search visibility. Sites that pass Core Web Vitals thresholds appear higher in search results and earn more organic traffic.
Performance budgets that prevent regression
We configure Lighthouse CI in your pipeline to block deployments that exceed performance budgets. Your site cannot silently get slower. Performance improvements are permanent, not temporary.
Research & Evidence
Backed by industry research and proven results
The State of Online Retail Performance
A 100ms delay in load time can hurt conversion rates by 7%, making frontend performance directly tied to revenue
Akamai (2017)
Page Load and Conversion
A site that loads in 1 second has a 3x higher conversion rate than one loading in 5 seconds
Portent (2022)
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Stop Losing 7% of Conversions With Every 100ms of Delay
Request a free performance audit. We will identify exactly how much speed and revenue you are leaving on the table and show you the fastest path to recovering it.
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