SEO Reports That Executives Actually Read and Act On
68% of online experiences begin with a search engine, yet most SEO reporting drowns stakeholders in crawl data and ranking tables. We build reports that connect organic performance to the revenue metrics your leadership team cares about.
more traffic is driven by SEO compared to organic social media -- but without executive-level reporting that shows this impact, SEO budgets are the first to be cut during planning cycles
Conductor, 2023
Stakeholder Reporting
What's Included
Everything you get with our Stakeholder Reporting
Executive Dashboard Design
Custom dashboards built for each stakeholder tier: board-level revenue attribution, C-suite channel comparison, VP-level pipeline contribution, and team-level performance metrics -- all pulling from the same data source
Revenue Attribution Modeling
Connection of organic search data to your CRM and revenue systems to show how SEO-driven visits convert to pipeline, deals, and revenue -- not just traffic numbers, but actual business outcomes
Automated Reporting Pipeline
Reporting infrastructure that generates stakeholder-specific views automatically on a weekly, monthly, and quarterly cadence -- eliminating the manual report-building that consumes your team's time
Quarterly Business Review Materials
Board-ready presentations with narrative context that explains performance trends, competitive shifts, and strategic recommendations in language executives understand and act on
Our Stakeholder Reporting Process
Stakeholder Mapping and Requirements Gathering
We interview each stakeholder group -- board, C-suite, VPs, and operational teams -- to understand exactly what decisions they make with SEO data. This determines the metrics, cadence, and format for each reporting tier.
Data Infrastructure and Attribution Setup
We connect your analytics platforms, Search Console, CRM, and revenue systems to build a unified data layer. We configure attribution models that track organic search contribution from first touch through closed revenue.
Dashboard and Report Design
We design and build tiered dashboards for each stakeholder group: real-time operational views for the SEO team, monthly performance summaries for marketing leadership, and quarterly business impact reports for the C-suite and board.
Narrative Framework and Training
We create a narrative framework that explains what the numbers mean in business terms, and train your team to present findings with the context and recommendations that move leadership to action.
Ongoing Calibration
We review reporting effectiveness quarterly, adjusting metrics and formats based on stakeholder feedback. As your organization's goals shift, the reporting framework evolves to keep SEO performance visible at every level.
Key Benefits
Get SEO credit for its actual revenue contribution
When SEO reporting shows traffic and rankings instead of revenue and pipeline, leadership cannot compare organic performance against paid channels. Our attribution framework connects organic search to revenue outcomes, giving your C-suite a direct comparison that demonstrates SEO's contribution to the bottom line.
Eliminate the monthly report-building time sink
Enterprise SEO teams spend 15-20 hours per month assembling stakeholder reports from multiple data sources. Automated dashboards with role-specific views generate every report your organization needs without manual assembly, freeing your team to focus on optimization instead of presentations.
Protect and expand your SEO budget during planning cycles
When the board reviews channel performance, the channels with clear ROI data win budget. Our reporting framework gives your SEO program the same revenue-attribution rigor that paid media and sales teams present, making organic investment decisions defensible with hard numbers.
Align cross-functional teams on shared organic performance goals
Content, engineering, product, and SEO teams often work toward disconnected metrics. A shared reporting framework with role-specific views ensures every team sees how their work contributes to organic performance, reducing friction and aligning priorities across departments.
Research & Evidence
Backed by industry research and proven results
Search Entry Point Dominance
68% of online experiences begin with a search engine -- enterprise organizations that report this channel's revenue contribution alongside paid and social see higher SEO budget retention and expansion
BrightEdge (2019)
Organic vs Paid Efficiency
SEO drives 1,000%+ more traffic than organic social media -- reporting frameworks that quantify this advantage in revenue terms give leadership the data needed to defend and expand organic investment
Conductor (2023)
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