Stop Your Own Teams From Breaking Your SEO
In enterprise organizations, the biggest threat to organic performance is not competitors or algorithm updates -- it is internal teams publishing content, changing URLs, and modifying templates without SEO review.
of online experiences begin with a search engine -- yet most enterprise organizations have no formal process to prevent internal teams from degrading the organic performance that captures this traffic
BrightEdge, 2019
SEO Governance
What's Included
Everything you get with our SEO Governance
SEO Policy Documentation
Clear, enforceable policies covering URL creation, content publication, template changes, redirect requirements, and technical modifications -- written for non-SEO teams in language they understand with specific do/don't examples
Workflow Integration and Quality Gates
SEO checkpoints integrated into your existing CMS workflows, deployment pipelines, and content approval processes -- automated where possible, with manual review gates for high-impact changes like URL restructuring or template modifications
Regression Detection and Alerting
Automated monitoring that detects SEO regressions when they happen: dropped pages from the index, broken structured data, new redirect chains, canonical conflicts, and content published without optimization -- with alerts routed to the right team
Cross-Team Training Program
Role-specific training for content teams, developers, product managers, and marketing operations on the SEO implications of their work -- not a generic SEO overview, but focused guidance on the specific actions each role takes that affect organic performance
Our SEO Governance Process
Governance Gap Assessment
We audit your current workflows to identify where SEO regressions originate: which teams, which processes, which systems. We review the last 12 months of organic performance data to quantify the impact of internal changes on search visibility, identifying the highest-damage regression patterns.
Policy and Standards Development
We create SEO policies specific to your organization's structure, CMS platforms, and team roles. Policies cover content publication, URL management, template changes, redirect requirements, and technical modifications -- each written with the clarity and specificity needed for enforcement.
Workflow Integration
We embed SEO quality gates into your existing workflows. CMS publishing flows get pre-publish checks. Deployment pipelines get SEO validation steps. Content briefs include required optimization fields. We work within your existing tools and processes rather than adding new systems to manage.
Monitoring and Alerting Setup
We implement automated regression detection that monitors for dropped indexation, broken structured data, new redirect chains, and content published without optimization. Alerts are routed to the team responsible for the regression, not the SEO team, creating direct accountability.
Training and Rollout
We train each team on their specific SEO responsibilities within the governance framework. Content teams learn the publishing standards. Developers learn the deployment checks. Product managers learn the URL change process. Training is role-specific and practical, focused on the actions each team takes daily.
Key Benefits
Prevent SEO regressions before they reach production
Quality gates in your CMS and deployment pipelines catch SEO problems at the workflow level. Content missing meta descriptions is flagged before publication. URL changes without redirect maps are blocked before deployment. Template modifications that strip structured data are caught in staging. Problems are fixed when they are cheap to fix -- before they affect live traffic.
Free your SEO team from reactive firefighting
Without governance, the SEO team spends most of its time finding and fixing problems other teams created. Governance shifts this dynamic: the SEO team defines the rules once, automated systems enforce them continuously, and the team focuses on strategic optimization instead of cleaning up preventable mistakes.
Scale content operations without proportionally scaling SEO errors
As enterprise organizations increase content velocity -- more authors, more markets, more product pages -- SEO errors scale proportionally unless governance prevents them. Embedded quality standards ensure that every piece of content meets optimization requirements regardless of who creates it or how fast the organization publishes.
Create organizational accountability for organic performance
When SEO regressions are tracked and attributed to specific workflow failures, teams take ownership of their impact. Content teams learn to include keyword research in their process. Engineering teams learn to check SEO requirements before deployments. The entire organization becomes accountable for protecting organic performance.
Research & Evidence
Backed by industry research and proven results
Organic Channel Scale
SEO drives 1,000%+ more traffic than organic social media -- governance frameworks that prevent internal SEO regressions protect the organization's largest organic acquisition channel from unintentional damage
Conductor (2023)
Content Visibility Gap
90.63% of content gets no traffic from Google -- in enterprise organizations without SEO governance, content teams routinely publish to this invisible majority because there is no pre-publish optimization requirement
Ahrefs (2023)
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