Coordinate SEO Across Every Domain in Your Portfolio
When your organization operates multiple websites, those properties either work together or compete against each other in search results. Multi-site SEO strategy ensures they work together.
of all clicks go to the #1 result in Google -- when your own domains split authority for the same keyword, neither reaches position 1 and you lose the majority of available traffic
Backlinko, 2023
Multi-Site SEO Strategy
What's Included
Everything you get with our Multi-Site SEO Strategy
Portfolio Keyword Mapping
Complete mapping of keyword targeting across all domains in your portfolio: where properties overlap, where gaps exist, and which domain is best positioned to own each keyword cluster
Cross-Domain Architecture
Technical implementation of cross-domain canonical signals, hreflang where applicable, and internal linking structures that direct authority to the correct property for each keyword set
Ongoing Conflict Monitoring
Automated monitoring for new cannibalization conflicts as teams across your organization publish content, with alerts and resolution recommendations before new conflicts suppress rankings
Our Multi-Site SEO Strategy Process
Portfolio Audit
We inventory every domain, subdomain, and digital property in your portfolio. We analyze the current keyword targeting, ranking positions, and traffic for each property to build a complete picture of how your domains interact in search results.
Cannibalization Analysis
We identify every keyword where two or more of your properties appear in search results, quantify the ranking suppression caused by the conflict, and determine which property should own each keyword based on domain authority, content relevance, and business priority.
Keyword Ownership Assignment
We create a keyword ownership map that assigns every target keyword to a specific domain. Properties that lose keyword assignments receive new targeting opportunities to replace them, ensuring no domain loses overall traffic.
Implementation and Monitoring
We implement cross-domain canonical signals, adjust internal linking, and update content targeting. Ongoing monitoring detects new conflicts as they emerge, with automated alerts and resolution recommendations delivered to the responsible team.
Key Benefits
Eliminate cannibalization that suppresses rankings across your entire portfolio
When two of your domains compete for the same keyword, both rank lower than either would alone. Our keyword ownership mapping resolves every conflict, consolidating authority onto the strongest property and freeing the other to target different opportunities. The result is higher rankings across more keywords for the portfolio as a whole.
Maximize total organic coverage by assigning keywords to the right properties
Most multi-site portfolios have significant keyword gaps -- searches where no property in the portfolio ranks despite having the authority and relevance to do so. Our strategy identifies these gaps and assigns them to the property best positioned to capture them, expanding your total organic footprint without launching new sites.
Prevent future conflicts with governance and monitoring
Resolving current cannibalization is only half the solution. Without ongoing governance, new content published across your organization creates new conflicts every month. Our monitoring systems detect new overlaps before they suppress rankings, and our governance frameworks prevent them from occurring in the first place.
Research & Evidence
Backed by industry research and proven results
Content Traffic Distribution
90.63% of content gets no traffic from Google -- multi-site portfolios multiply this problem when duplicate targeting across domains causes Google to devalue pages on both properties
Ahrefs (2023)
Organic Investment Returns
Organic SEO delivers 5.66x more results than paid ads -- coordinated multi-site strategy compounds this advantage because each domain reinforces the others rather than competing
Search Engine Journal (2022)
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