Rank in the Right Country With the Right Language and the Right Content
International SEO is not translating your site and adding hreflang tags. It requires market-specific keyword research, localized content strategy, and technical architecture that helps Google serve the correct version to the correct audience.
of online experiences begin with a search engine -- for international organizations, this means users in every target market are searching in their local language and expecting locally relevant results
BrightEdge, 2019
International SEO
What's Included
Everything you get with our International SEO
Hreflang Audit and Implementation
Complete audit of existing hreflang annotations across all language and country versions, with correction of errors and implementation of proper bidirectional references for every page-language combination
Market-Specific Keyword Research
Native-language keyword research for each target market -- not translation of English keywords, but identification of the actual terms local users search for, including regional terminology and search behavior differences
Localized Content Strategy
Content strategy tailored to each market's search behavior, competitive landscape, and buyer journey, ensuring each language version targets the right keywords with locally relevant content
Our International SEO Process
Technical Architecture Assessment
We evaluate your current international setup -- subdirectories, subdomains, or ccTLDs -- and assess hreflang implementation accuracy across all language-country combinations. We identify every technical error preventing Google from correctly serving your localized pages.
Market-Specific Keyword Research
For each target market, we conduct native-language keyword research that identifies the actual search terms users employ. This is not translation -- it is original research into local search behavior, terminology, and intent patterns for your product or service category.
Localized Content and On-Page Optimization
We develop content strategies for each market that go beyond translation. Page titles, meta descriptions, heading structures, and body content are optimized for the specific keywords and search intent identified in each market's research.
Monitoring and Ongoing Optimization
We monitor hreflang validation, market-specific rankings, and international Search Console data to ensure Google continues serving the correct versions. As you add new markets or content, we extend the international framework to maintain accuracy.
Key Benefits
Ensure Google serves the right page to the right country
Correct hreflang implementation eliminates the problem of Google showing your English page to French searchers or your UK page to US users. Each market sees the version created for them, which improves click-through rates, engagement metrics, and conversion rates because the content matches their language and expectations.
Capture search demand with keywords people actually use in each market
Direct keyword translation misses the mark. 'Cheap flights' in English does not translate to the term Spanish users actually search. Our market-specific research identifies the real keywords in each language, including regional variations (Latin American Spanish vs European Spanish), local terminology, and market-specific search patterns.
Build organic presence in new markets without starting from zero
Proper international architecture leverages your existing domain authority for new markets. When hreflang, canonical, and language signals are implemented correctly, new language versions benefit from the authority your domain has already built rather than competing against it.
Research & Evidence
Backed by industry research and proven results
Content Visibility Gap
90.63% of content gets no traffic from Google -- for international sites, this percentage is often higher because hreflang errors cause Google to index the wrong language version or ignore localized pages entirely
Ahrefs (2023)
SEO Lead Quality
SEO leads close at 14.6% vs 1.7% for outbound -- international SEO that serves market-specific content produces higher-quality leads because the content matches local search intent and buying behavior
Forrester (2023)
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