Newsletter Design That Keeps Subscribers Reading and Buying

HubSpot says email newsletters are the #1 content distribution channel. We design newsletters that your subscribers actually look forward to opening -- and that drive measurable business results every send.

#1

content distribution channel for marketers, according to HubSpot's State of Marketing report

HubSpot, 2023

Newsletter Design

Professionally designed, conversion-optimized email newsletters that engage subscribers, reinforce your brand, and drive consistent revenue with every send.
Organized yellow sticky notes on a white wall for holiday marketing strategies.

What's Included

Everything you get with our Newsletter Design

Custom Newsletter Template Design

Branded, responsive newsletter template with modular sections for different content types, tested across all major email clients

Content Strategy and Planning

Editorial calendar with content themes, section frameworks, and subject line strategies optimized for your audience's engagement patterns

Ongoing Design and Send Support

Monthly newsletter assembly, design refinement, and send management so your team focuses on content while we handle production

Our Newsletter Design Process

1

Discovery and Brand Alignment

We review your brand guidelines, audience demographics, content strategy, and newsletter goals to define the design direction and content framework that will drive engagement.

2

Template Design and Development

We design and code a custom newsletter template with modular sections, responsive layouts, and dark mode support. Every template is tested across 90+ email client and device combinations.

3

Content Strategy and Editorial Framework

We build an editorial calendar with content themes, section templates, and subject line frameworks that keep your newsletters fresh, relevant, and consistently engaging.

4

Launch and Ongoing Optimization

We launch your new newsletter design, monitor engagement metrics, and refine layout, content mix, and send timing based on subscriber behavior data.

Key Benefits

Consistent Brand Presence in the Inbox

Your newsletter arrives in subscribers' inboxes on a predictable cadence with consistent, professional branding. This builds recognition, trust, and top-of-mind awareness that pays dividends when subscribers are ready to buy.

Engagement That Drives Business Results

Beautiful design is only half the equation. Our newsletters are structured to drive specific actions -- website visits, product views, content consumption, and purchases -- with strategic CTA placement and content hierarchy.

Reduced Production Time for Your Team

Our modular template systems and optional production support mean your team spends less time wrestling with email design and more time creating the content that matters. No more last-minute scrambles before every send.

Research & Evidence

Backed by industry research and proven results

Content Distribution Channel Survey

Email newsletters are the #1 content distribution channel used by marketers, outperforming social media, SEO, and paid advertising

HubSpot (2023)

Email Marketing ROI Analysis

Email marketing delivers $36 for every $1 spent, with newsletters being the primary engagement vehicle for most subscriber lists

Litmus (2023)

Frequently Asked Questions

How often should I send a newsletter?

The right frequency depends on your audience and the value you deliver. Most businesses see the best results with weekly or bi-weekly newsletters. The key principle is consistency: pick a frequency you can maintain with quality content and stick with it. We help you determine the optimal frequency based on your audience's engagement patterns and your content production capacity.

What makes a newsletter design effective versus just attractive?

Effective newsletters are designed for scanning and action, not just aesthetics. That means clear visual hierarchy, a logical content flow from most to least important, prominent CTAs at strategic positions, and enough whitespace for readability on mobile. We balance brand personality with conversion best practices so your newsletter looks great and performs even better.

Can you handle ongoing newsletter production?

Yes. We offer ongoing production support where we assemble each newsletter issue using your content, optimize subject lines, test rendering, and manage the send. This frees your team to focus on strategy and content creation while we handle the design and technical production.

How do you measure newsletter success?

We track open rates, click-through rates, click-to-open rates, unsubscribe rates, and most importantly, the downstream actions newsletters drive: website visits, content engagement, lead generation, and revenue attribution. We also monitor trends over time to ensure engagement is growing, not declining.

Build a Newsletter Your Subscribers Actually Want

Free consultation. No commitment. Get a custom email marketing strategy in 24 hours.