Email Templates Built to Convert Across Every Inbox

Custom-coded, responsive email templates that look perfect in Gmail, Outlook, Apple Mail, Yahoo, and dark mode -- because a broken email is a lost sale.

42%

of email recipients will delete an email if it does not display correctly on their device

Litmus, 2023

Email Template Design

Custom-coded email templates engineered to render beautifully across all email clients, devices, and dark mode settings while maximizing click-through rates.
Organized yellow sticky notes on a white wall for holiday marketing strategies.

What's Included

Everything you get with our Email Template Design

Custom Template Design and Coding

Hand-coded HTML email templates built from your brand guidelines with responsive layouts, dark mode support, and cross-client compatibility

Cross-Client QA Testing

Rendering tests across 90+ email client and device combinations including Gmail, Outlook, Apple Mail, Yahoo, and dark mode variations

Modular Template System

Reusable, drag-and-drop compatible template modules your team can mix and match to create new emails without developer assistance

Our Email Template Design Process

1

Brand and Requirements Audit

We review your brand guidelines, current email designs, ESP capabilities, and campaign types to define the template requirements that will serve your email program.

2

Design and Prototyping

We create visual designs for each template type, incorporating your brand elements, conversion-optimized layouts, and responsive breakpoints for mobile, tablet, and desktop.

3

Hand-Coded Development

Our developers code each template using email-specific HTML and inline CSS, ensuring compatibility with every major email client including legacy versions of Outlook that do not support modern web standards.

4

Cross-Client Testing and Delivery

We run comprehensive rendering tests across 90+ client and device combinations, fix any issues, and deliver production-ready templates with documentation for your team.

Key Benefits

Pixel-Perfect Across Every Client

We test across 90+ combinations of email clients, devices, and settings -- including Gmail, Outlook, Apple Mail, Yahoo, and dark mode. Your templates render correctly everywhere, eliminating the 42% deletion rate that broken emails cause.

Designed for Conversions, Not Just Aesthetics

Every template is designed with clear visual hierarchy, prominent CTAs, scannable layouts, and strategic use of whitespace. The goal is not just to look good but to drive clicks and conversions.

Reusable Modular System

We deliver a library of mix-and-match template modules that your team can assemble into new emails without writing code. This saves time on every future campaign while maintaining brand consistency.

Research & Evidence

Backed by industry research and proven results

Email Rendering Impact Study

42% of email recipients delete an email that does not display correctly, making cross-client compatibility a direct revenue factor

Litmus (2023)

Mobile Email Design Report

81% of emails are now opened on mobile devices, making responsive design essential for engagement and conversions

Litmus (2023)

Frequently Asked Questions

Why can I not just use my ESP's built-in templates?

Built-in templates are designed for speed, not performance. They use generic layouts that lack your branding, often have rendering issues in certain email clients, and are not optimized for conversions. Custom templates consistently outperform stock templates in click-through rates because they are designed around your specific audience, brand, and campaign goals.

Will the templates work with my email platform?

Yes. We build templates compatible with all major ESPs including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, ConvertKit, and Campaign Monitor. We can deliver templates as raw HTML or as drag-and-drop modules native to your specific platform.

How do you handle dark mode in email design?

Dark mode is one of the trickiest email rendering challenges because each email client handles it differently. We use a combination of transparent images, CSS media queries, and strategic color choices to ensure your templates look intentional in both light and dark mode across Gmail, Apple Mail, Outlook, and other clients.

How many templates do I need?

Most email programs need 3-5 core templates: a promotional template, a newsletter template, a transactional template, an announcement template, and an automation template. We build these as modular systems so you can create variations by rearranging sections rather than building from scratch each time.

Get Email Templates That Convert in Every Inbox

Free consultation. No commitment. Get a custom email marketing strategy in 24 hours.