Email Automation That Generates 320% More Revenue

Mailchimp data proves automated emails generate 320% more revenue than manual sends. We build behavior-triggered automations that respond to what your customers actually do -- in real time.

320%

more revenue generated by automated emails compared to non-automated sends

Mailchimp, 2022

Email Automation

Behavior-triggered email automations that respond to subscriber actions like sign-ups, purchases, and cart abandonments, generating 320% more revenue per send.
Organized yellow sticky notes on a white wall for holiday marketing strategies.

What's Included

Everything you get with our Email Automation

Automation Architecture and Mapping

Complete automation workflow design covering every trigger, condition, branch, and action in your customer lifecycle

Trigger and Workflow Configuration

Technical setup of all automations in your ESP including behavioral triggers, conditional logic, timing rules, and goal tracking

Performance Monitoring Dashboard

Real-time visibility into automation performance with alerts for anomalies and regular optimization recommendations

Our Email Automation Process

1

Automation Audit and Opportunity Mapping

We analyze your current email program, customer journey, and revenue data to identify the highest-impact automations. We prioritize by expected revenue lift so you see results fastest.

2

Workflow Design and Logic Mapping

We map out every trigger, branch, delay, and condition for each automation. This includes fallback paths for edge cases and clear exit criteria so subscribers never get stuck in loops.

3

Content Creation and Build

We write the email copy, design the templates, and build the complete automation in your ESP. Every element is tested across devices and email clients before launch.

4

Launch, Monitor, and Optimize

We launch automations with monitoring in place, track performance against benchmarks, and make data-driven adjustments to improve conversion rates and revenue per subscriber over time.

Key Benefits

Revenue That Scales Without Headcount

Once your automations are live, they generate revenue 24/7 without adding staff hours. A single well-optimized abandoned cart sequence can recover 5-15% of lost revenue on autopilot. Multiply that across all your automations and the impact compounds.

Perfect Timing on Every Message

Behavior-triggered emails arrive at the exact moment of highest subscriber intent. OptinMonster data shows this delivers 6x higher transaction rates compared to generic scheduled sends.

Consistent Customer Experience

Every subscriber gets the right message at the right time regardless of your team's workload. Automations ensure no lead is forgotten, no cart goes unrecovered, and no new customer misses their onboarding sequence.

Research & Evidence

Backed by industry research and proven results

Automated Email Revenue Study

Automated emails generate 320% more revenue than non-automated emails, with triggered messages accounting for over 75% of email revenue for top performers

Mailchimp (2022)

Behavioral Trigger Analysis

Personalized, behavior-triggered emails deliver 6x higher transaction rates than batch-and-blast campaigns

OptinMonster (2022)

Frequently Asked Questions

What email automations should I set up first?

Start with the automations that have the highest revenue impact for the least effort. For most businesses, that means a welcome series for new subscribers, an abandoned cart recovery flow, and a post-purchase sequence. These three automations alone can capture a significant share of the 320% revenue lift that Mailchimp documents for automated sends.

How is email automation different from drip campaigns?

Drip campaigns are a type of automation -- specifically, time-based sequences triggered by a single event. Email automation is broader and includes behavior-triggered messages that respond dynamically to any subscriber action in real time. An automation might send different emails based on which links someone clicked, what pages they visited, or how they interacted with previous messages.

What platforms do you use for email automation?

We implement automations on all major platforms including Klaviyo, ActiveCampaign, HubSpot, Mailchimp, ConvertKit, Drip, and Customer.io. Platform selection depends on your business model, technical requirements, and budget. E-commerce businesses often benefit most from Klaviyo, while B2B companies may prefer HubSpot or ActiveCampaign.

How do you measure automation performance?

We track revenue per automation, conversion rate by sequence, revenue per subscriber, and the percentage of total email revenue driven by automations versus manual campaigns. We also monitor email-level metrics and use that data to optimize individual messages within each workflow. The goal is to increase revenue per automation over time through continuous testing and refinement.

Put Your Email Revenue on Autopilot

Free consultation. No commitment. Get a custom email marketing strategy in 24 hours.